Fashion is finding a new rhythm through the digital realm.

Hermes, the French luxury behemoth, is doing so with a live performance as part of its Spring/Summer 2021 menswear presentation. The mastermind behind the performance is Cyril Teste, the French film and theatre director who has collaborated with the likes of artist Patrick Bouvet and actress Isabelle Adjani.

Véronique Nichanian, Hermes’ menswear artistic director, is the latest name on his list. Going by her work for the French brand in the last three decades, her upcoming men’s collection will undoubtedly be chic and casual, with a dose of understated luxury.

You can catch the presentation once it goes live on Sunday, 5 July, at 7.00pm (Bangkok time) below.

[Hero Image: AP Photo/Francois Mori; Featured Image: Hermes]

This article first appeared on Lifestyle Asia Singapore.

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