For the first time ever in both their histories, Louis Vuitton and the NBA will be collaborating on a multiyear partnership for the NBA Finals.
Louis Vuitton is a name synonymous with luxury fashion. The NBA, on the other hand, also carries that similar weight when we’re talking about one of the most popular sports of all time. This first-of-its-kind global partnership will see LV become the official trophy case provider for the NBA.
The Larry O’Brien Trophy will be in a specially designed exclusive travel case and will be presented to the winning team during the NBA Finals in June 2020. LV will also be introducing an annual, limited-edition capsule collection sometime in 2020 alongside the NBA. And the designer behind this capsule collection will be none other than Virgil Abloh himself.
What makes this a historical landmark is LV’s case is that it further cements their place in the House’s history books for creating bespoke travel cases. This will go down in NBA’s history as well seeing as this is the first time the association is partnering up with a French luxury fashion house.
As for the case itself, it’s expertly hand-crafted in Louis Vuitton’s historic Asnières workshop. The trunk itself is coated in the House’s iconic monogram emblem to pair with traditional brass fixtures. However, that isn’t all. Both Louis Vuitton and the NBA will also be co-authoring a series of compelling stories to talk about one of the sport’s most symbolic trophies as well as its unique travel companion.
All images courtesy of Louis Vuitton.