They’ve designed dumbbells and Jenga sets, so this next reason to splurge by Louis Vuitton should come as no real surprise.

That’s right, the Maison is now cashing in on the collective need for personal protective equipment (PPE) by producing its face shield. The Louis Vuitton face shield is meant to be a luxe take on the headgear: it features an elastic head band and a plastic shield, both lined with the French brand’s signature monogram.

The shield can be adjusted to be worn as a visor, and it comes with a transition lens technology that turns the plastic clear or dark, depending on the sunlight. (It’ll come in handy for beach days when this pandemic is over.) The whole thing is held together by golden studs engraved with the Louis Vuitton logo.

And it only costs US$961 (approx. THB 29,990).

The Louis Vuitton face shield, priced at US$961 (Photo credit: Louis Vuitton)

It may sound ridiculous, but the Louis Vuitton face shield isn’t the only designer PPE on the market; both Burberry and Off-White have released (and sold out) their own versions of the face mask. But this is the first time a luxury fashion brand is taking on the face shield — an essential item that is still scarce for healthcare workers around the world — and with such a steep price tag attached to it.

The question is: who will buy it? Perhaps the people who have trouble keeping their face masks over their noses, or those who have the means to spend frivolously while the global economy continues to spiral. Or even those who can somehow go on vacation right now, and for whom Louis Vuitton’s Cruise 2021 collection — which the face shield is a part of — is no doubt made for.

If you fit any of those criteria, good news: the Louis Vuitton face shield will be available on 30 October at the brand’s boutiques around the world.

This article first appeared on Lifestyle Asia Singapore.

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