It is both strange and wonderful that you’re probably more tempted now than ever before to invest in silky loungewear. 

While you zoom in and out of meetings (literally), virtual quiz nights, wine tastings and catch-ups with friends online, your jam-packed appointments may have inspired frequent wardrobe changes: whether it’s breakfast-chic in the mornings to cosy sleepwear during holiday movie marathons in the evenings.

It’s an understatement to say that loungewear is widely loved and increasingly versatile these days. To add to your ever-growing collection of pyjama shirts and silky robes, we’ve put together a list of stylish loungewear brands that balances the cosy and the considered; pared-back and patten-printed — entirely tailored to your mood and schedule.

[Hero and Featured Image Credit: Olivia von Halle via Facebook]

Siamese Dreams

Describing itself as a beautiful ‘homage to Thailand,’ Siamese Dreams produces local, consciously-made pyjamas and loungewear in a variety of Thai-inspired prints. The ethos of the brand is centred around self-care and everyday luxury, and this becomes evident in the details. From Mother-of-Pearl buttons to charming mythological motifs, it’s a great way to support local and look lovely. The brand recently launched sets for kids too, putting together the perfect ‘Mummy and Me’ look.

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Sleeper

Feather-trimmed and perennially poised for a splash of drama, Sleeper is not the ‘world’s first walking sleepwear’ for nothing. It rides the fine line between loungewear and casual separates which are chic enough to be thrown on for any last-minute soirées: just switch out fluffy slippers for strappy sandals. Founded by former fashion editors, Kate Zubarieva and Asya Varetsa, the Ukranian brand’s easy-to-wear frocks, crepe de chine sets and slinky slip dresses are what dreams are made of, literally; the collection was ideated after a single night’s dream of being stuck in a pyjamas factory on Christmas day. Speaking of which, it’ll make for a lovely gift for the holidays

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Slip 

Less so about the garbs but rather about setting up the ideal snooze situation around you, Slip’s luxurious and ultra-soft products will prove themselves to be incredibly difficult to wrangle yourself out of come the first sound of your morning alarm. Branded as beauty essentials rather than simply just bed or hair accessories, the uncomplicated collection of pillowcases, eye masks and hair wraps in pretty blush pink are spun from the brand’s specially commissioned ‘slipsilk’ — a pure silk construction that is said to be anti-ageing, anti-sleep crease and anti-bedhead; meaning more beauty sleep and less worrying about how you look when you eventually awaken and peel yourself out of the silken bedsheets.

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Desmond & Dempsey

The greatest thing about Desmond and Dempsey’s loungewear? It’s got the dress-code of 2020 down to a tee: smart-chic enough for get-togethers and unrivalled comfort for nightly wind-down routines at home. Flawless versatility aside, the piece’s illustrative prints arrive as a visual delight; hand-painted, intricately detailed and wonderfully playful in vibrant palettes. Not to mention the joy of a relaxed silhouette and forgiving elasticised waist — sure to be a relief thanks to all the extra snacking in recent months.

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Olivia Von Halle

Ah, the instant thought of luxury, lavishness and extravagance that washes over when slipping into a silk pyjama set. Wonderful magic. An instance that British brand Olivia von Halle perfects with its elegant nightwear range. Inspired by the glamorous post-party attire of style icon Coco Chanel, the collection is beautifully crafted and pattern primed to make lounging at home feel more like an art form rather than mundane routine. Its pieces have sashayed down London Fashion Week too, warranting industry approval for indoor and outdoor wear. Spot lurex-trimmed velvet pieces and pared-back cashmere blends; it’s loungewear but done with unparalleled style.

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Raey

Clean, simple and effortless. Raey’s collection of oversized knits and fluid separates marry minimal cuts with a modern, contemporary attitude made for effortless dressing. Holding quality craftsmanship and premium fabrication to a serious standard, the brand’s pared-back pieces will easily become the backbone of a forever collection; pieces in cashmere, silks and organic wool that you’ll reach for again and again with no question. Idle around and roam comfortably from room to room swathed in its soft comfort, but take them out for a spin in the city too — the beautifully belted pieces are sure to turn heads.

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Rails

An investment in Rails’ separates will be one that lasts beyond unending stints of staying at home. After all, the Los Angeles brand was designed with international travel in mind; founder Jeff Abrams was inspired after a rendezvous around Europe by train. Country-hopping may still be a ways away, but the laid-back pieces in this collection — cosy matching sets, silky shirts, weighted knits — are ones that are fit to be worn to supermarket stops and social-distanced coffee runs too. The ultra-soft fabrics will be undoubtedly hard to slip out of, but luckily for now, home comforts are exactly what we’re dressing for.

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Terry

Weeks and weeks of being cocooned in cosy, comfort-first pieces has taught us one important lesson: no more going back to itchy seams and restrictive silhouettes. Bringing it back to no-fuss, honest basics, then, is Australian brand Terry Towelling’s MO. The humble, fuzzy-soft hand-feed of the everyday bath towel is reworked as 70s poolside-chic separates dipped in deliciously bright candy colours. Inspired by sun-drenched European summers, these easy-to-wear silhouettes (the matching co-ords are definitely worth a browse) look great hanging off sofas to deck chairs; we’d imagine it’ll look just at home by island resorts and hip beach-side cafes too when the world opens up once again.

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This article first appeared on Lifestyle Asia Hong Kong and has been edited for content.

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