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Men in B-Store: your one-stop shop for the coolest menswear in Bangkok

Gentlemen of Bangkok, your wardrobe revamp just got a lot easier. The city now officially has an entire multi-brand store dedicated to the trendiest, under-the-radar, luxury menswear labels from all around the world. B-Store has just opened a characteristically minimalistic flagship store in the heart of Sukhumvit, with a launch party complete with the most stylish men in town. Finally, we now have a one-stop shop for cool, luxury menswear in Bangkok. And it even has an in-house coffee bar.

Led by creative director Verawat Chinpilas, B Store is currently a gathering of 23 contemporary street style brands hailing all the way from Tokyo to Stockholm. The styles you’ll find here won’t be from your standard mainstream trends. Rather, the pieces each have their individual stories and characters, appealing to those who want to stand out and be a little bit different.

Here, check out a few of our favourite brands and pieces available at the new B Store.

[Images courtesy of B Store Bangkok.]



A Tokyo-based brand, Ambush began as a merely experimental jewellery line with innovative pop art-inspired designs that echo Tokyo’s distinct aesthetic. Later on, the brand morphed into an apparel label to complete an entire look, featuring unisex ready-to-wear with unique Tokyo street flair. 



It’s rare to find street style menswear in Bangkok that so passionately focuses on historical craftsmanship. Bode is one that expresses a sentimentality for the past through personal narratives as well as time-old techniques, being tailor-made in New York. You get modern workwear united with some quilting and appliqués shaping the collections here. Born out of a concept of using only antique textiles, the label continues to reinvigorate American menswear in an artistically traditional way. 



An independent label based in Stockholm, Our Legacy is known for applying custom-developed fabrics on signature shapes, using materials in innovative ways, and embracing seasonal themes. 



There’s no country more famous for their luxury menswear than Italy. But put aside the Bottega and Ferragamo for now and get a little more original with Sunnei. Founders Simone Rizzo and Loris Messina take traditional Italian savoir-faire and turn it into avant-garde styles that shine through small innovative details and futuristic looks. It’s certainly a refreshingly new experience for those who’ve been a little too attached to their old Armani suits. 



Couples sharing clothes is nothing new. But since Aries started out as a womenswear line that was supposed to feel “unisex”, the brand has become simply an expression of love for fluid streetwear and restriction-less fashion. Aligning with anti-fashion youth movements and trash culture, Aries returns to an 80s sensibility where streetwear was fashion and vice versa. All patterns are made in-house, all hand-dyed and hand printed. Here’s a fashion brand for all the stylish, devil-may-care people — no matter what gender you are.


Shop the coolest menswear in Bangkok at B-Store, both online and in stores. Location: Sukhumvit 31 flagship store, Bangkok (12pm-7pm, closed Mondays). M/F Siam Discovery, Rama I Road, Bangkok (10am-10pm).

Karn Chatikavanij
Style Writer
A globetrotter with a love for sushi and Miu Miu, Karn is a fan of all things upbeat, delicious, and well-dressed. Her frequent activities include packing for beach trips, listening to 80s music, and trying to make daytime pyjamas happen.