As if Central Embassy could get any grander, the department store phenomenon has just opened a huge flagship store for one of Thailand’s favourite international fashion brands: Missoni. Officially opened just this Tuesday, the new Missoni flagship is the largest in all of South East Asia – much to the delight of the House’s Thai A-lister fans. The opening party was brimming with celebrities and Missoni’s VIP customers, from designer and personality Vatanika to actress Aerin Yuktadatta. The Missoni family themselves, including creative director Angela Missoni, were among the crowds, busy chatting to their beloved customers.  Champagne was flowing, music was pumping, and credit cards were already swiping up keen purchases of the glittery summer collection. It was an exciting and energetic opening party, full of bright and colourful Missoni prints on both the rails and the guests.

Missoni’s new flagship store in Bangkok is on the 1st floor of Central Embassy, housing all its womenswear, menswear, swimwear, shoes, and accessories.

The space is bright and spacious, with home-y wood panelling and a colourful zig-zag pillar to match the signature pattern of Missoni’s current summer collection.

The flagship store opens with Missoni’s glittery and colourful summer collection. Their familiar knitwear textures and bold prints take on bright zig-zag patterns, 90’s logo prints, and glitter threads.

 

Missoni’s largest flagship in South East Asia had a big welcome from Thailand’s most fashionable faces. Actresses, singers, and designers crossed the glittering Missoni backdrop to officially greet the new store.

Mint Chalida at the official opening party of Missoni’s flagship store in Bangkok.
Aerin Yuktadatta at the official opening party of Missoni’s flagship store in Bangkok.
Matthew and Lydia Sarunat Deane with their son at the official opening party of Missoni’s flagship store in Bangkok.

Most heartwarmingly of all, the Missoni family themselves came to welcome all of their Thai fans to the flagship store. Greeting and chatting to their guests, the Missonis made sure everyone felt at home with them.

Creative Director Angela Missoni and Pranapda Phornprapha at the official opening party of Missoni’s flagship store in Bangkok.

Discover more about Missoni at www.missoni.com/th. And don’t forget to visit their largest flagship store in South East Asia at Central Embassy (1/F)!

Missoni Flagship Store, 1/F Central Embassy
Address
Central Embassy, 1031 Ploen Chit Road, Bangkok, 10330.
Phone
Karn Chatikavanij
Style Writer
A globetrotter with a love for sushi and Miu Miu, Karn is a fan of all things upbeat, delicious, and well-dressed. Her frequent activities include packing for beach trips, listening to 80s music, and trying to make daytime pyjamas happen.