Nike and luxury jeweller Tiffany & Co have revealed a pair of sneakers as part of their much-anticipated collaboration. The unisex Tiffany & Co. x Nike Air Force 1 Low ‘1837’ sneakers mark Tiffany’s first entry into the world of shoes.
The official pictures show a pair of sneakers made largely in black suede. Highlights such as Nike’s iconic Swoosh logo are in Tiffany’s universally recognised robin’s-egg blue hue, which is also known as Tiffany Blue.
The collaboration comes as Nike celebrates Air Force 1’s 40th anniversary this year.
Set to be released on 7 March 2023, the sneakers will reportedly be priced at USD 400 (around THB 13,136).
Besides select Nike stores in North America, the shoes will be available at two Tiffany & Co. stores in New York City. They will be globally available through Nike’s SNKRS app.
Tiffany accessories also revealed
The jewellery house’s signature sterling silver accessories were also teased hours before the unveiling of the sneakers.
Pictures of the accessories reveal Nike x Tiffany branded shoelaces, a silver referee whistle, a sterling silver shoe horn, and a shoe brush.
According to Forbes, the price of the accessories will range from USD 250 to USD 475 (around THB 8,210 to THB 15,599).
LeBron James wears Nike x Tiffany shoes and branded jacket
The basketball legend was spotted wearing the new Nike x Tiffany sneakers when he arrived at Madison Square Garden for a National Basketball Association (NBA) game between Los Angeles Lakers and New York Knicks on 31 January.
Fit for a King 👑 pic.twitter.com/IHPBENQEoe
— Los Angeles Lakers (@Lakers) January 31, 2023
He matched the sneakers with a jacket which bore both the Nike and Tiffany branding on both sides.
Interestingly, Tiffany and Co. had in February 2022 released a limited-edition Tiffany Blue Basketball during the NBA All-Star Weekend.
Reactions to the Nike x Tiffany’s collaboration
View this post on Instagram
Pictures and the promotional video of Tiffany & Co. x Nike Air Force 1 Low ‘1837’ have fans of the two brands on social media divided.
While many expressed their excitement about the upcoming drop, others hoped for a different colourway, preferably white.
“Missed opportunity to make them white,” wrote a user on Tiffany’s Instagram post.
“Can you get them in white with the blue? Or even better Tiffany blue and white swoosh? That way it matches the ribbon on the Tiffany box?!” wrote another user.
“The designers didn’t want to make the effort,” remarked a third.
Somewhat similar reactions were on Twitter as well.
The only things legendary about these shoes is how boring they are 🥱
— Cris Bierrenbach (@crisbier) January 31, 2023
Sorry @TiffanyAndCo , but these don’t match your clean and pristine look.
— Veronica Caraballo (@VeronicaCarab1) January 31, 2023
(Main and Featured images: Tiffany & Co.)
Manas Sen Gupta
Manas Sen Gupta writes at the intersection of tech, entertainment and history. His works have appeared in publications such as The Statesman, Myanmar Matters, Hindustan Times and News18/ETV. In his spare time, Manas loves studying interactive charts and topographic maps. When not doing either, he prefers reading detective fiction. Spring is his favourite season and he can happily eat a bowl of noodles any time of the day.
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