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It’s Amalfi Coast chic: PortsPURE opens its first store in Bangkok

Part of the luxury Canadian based label, Ports 1961, PortsPURE is a modern womenswear line famous for contemporary silhouettes and utilitarian tailoring. The brand’s signature aesthetic is based on travelling, with clothes that are light, flexible, and fun. For their new summer collection, PortsPURE travelled to the Mediterranean coast for inspiration; then, they brought their label to Thailand for the first time.

To celebrate their first-ever launch in Bangkok, PortsPURE invited guests to join them for afternoon tea at the Park Hyatt’s Parlour and preview their joyous summer collection. The Vice President of PortsPURE, Marc Boelen, warmly introduced the brand to us and presented the new collection. Right there in the bright and sunny tearoom, models walked around showcasing colourful beach-meets-city outfits in a natural and laid-back setting.

Served with ice-cold Aperol Spritz and Sicilian lemon cakes, PortsPURE’s new collection truly recreates glorious summer days on Italian beaches. There were a wide range of looks from urbanised tartan trench coats to wrap-around bandeau tops to suit all types of girls, travel destinations, or occasions.

But the culottes in saturated blue, striped bandeau tops, and linen pinafores also make perfect wear for sunny Bangkok city life, combining classic beach style with urban practicality.

For a refreshing blend of summer breeze and city-bound style, visit PortsPURE’s new store at Central Chidlom, Level 2.

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PortsPURE, 2nd Floor, Central Chidlom
Rama I Road, Bangkok, 10110.
Karn Chatikavanij
Style Writer
A globetrotter with a love for sushi and Miu Miu, Karn is a fan of all things upbeat, delicious, and well-dressed. Her frequent activities include packing for beach trips, listening to 80s music, and trying to make daytime pyjamas happen.