Whether it’s sleek athleisure or a killer pair of sneakers, there’s not denying that high fashion and sportswear are having a bit of a love affair of late. If, like us, you too are following on in the steps of the trend, the latest collab between Prada and Adidas is sure to excite you.
The Italian fashion powerhouse and the German sportswear brand are working on a collection of shoes. Or at least, this is apparently the logic behind the image that has simultaneously been published by the two brands on Instagram.
[Hero image credit: Adidas]
A major comeback for sneakers and 1990s looks on catwalks has projected certain sportswear makers into the limelight and allowed others to join in multiple collaborations with ready-to-wear designers and brands. However, given that it involves not just any label but the Prada luxury house, this latest news is nonetheless likely to cause quite a stir.
For the moment the two brands have not disclosed any information on their new partnership beyond the publication of an image, showing two shoe boxes — one adidas and one adidas Originals — in a large white Prada bag, which is accompanied by the hashtag “#Pradaforadidas.” But it is reasonable to expect that two distinct sneaker models will be coming very soon.
This news also recalls the announcement by Puma, Balmain and Cara Delevingne in October to the effect that the French fashion house had joined forces with the jumping cat brand and the British top model to launch a ready-to-wear and accessories collection that will be available in stores from November 21.
This article is published via AFP Relaxnews.