When the teaser for Prada x Mr Porter was announced last week, all we had were glimpses of clothing described as bowling culture-inspired. As the collection launches today — or now, really — the wait is over: The full lookbook is here.

In the rise of digital-savvy luxury behemoths, Prada was one of the few that were resistant to venture into e-commerce before finally catching up a few years late. While a late bloomer, this first online-exclusive menswear collection proves that Miuccia Prada and team are taking their digital transformation seriously.

As expected, the 32-piecer designed in collaboration with e-tailer Mr Porter posits a modern reminiscence of the ’50s and ’70s — not unlike Prada’s Spring 2018 comic-displaying shirts. Before click-hauling them all into your digital shopping cart, swipe through to see all the looks here.

Prada x Mr Porter launches today here. Prices range from US$370 for shades to US$3,540 for a suede blouson jacket.

mrporter.com

(All images: Mr Porter)

1

Floral camp-collar Hawaiian shirt (US$980), bowling pins printed crewneck t-shirt (US$550), single pleat cotton trousers (US$680), Spazzolato loafer (US$850).

 

2

Suede collared blouson button-up jacket (US$3,540), zip neck polo shirt with contrast tipping (US$500), single pleat cotton poplin trousers (US$740), Spazzolato loafer (US$850).

 

3

Satin blouson bomber jacket (US$2,130), knitted multi-stripe crewneck shirt (US$640), slim-fit gingham check trousers (US$810), Spazzolato loafer (US$850).

4

Knitted multi-stripe crewneck shirt (US$640), slim-fit gingham check trousers (US$810).

5

Gingham-check blouson jacket (US$1,850), button-through polo shirt (US$980), Prada bowling pins printed crewneck t-shirt (US$550), single pleat cotton trousers (US$680), Spazzolato loafer (US$850).

6

Knitted polo shirt (US$890), single-pleat poplin cotton trousers (US$740), Spazzolato loafer (US$850).

7

Prada bowling pins printed crewneck t-shirt (US$550), slim-fit gingham check trousers (US$810).