The eco-conscious pioneer does it again with a capsule collection dedicated to environmental activism.
Continuing on her tireless endeavour to help save the planet, eco-fashion pioneer Stella McCartney has introduced a series of capsule creations as part of her Spring 2020 collection, each featuring poetic phrases by author and environmentalist Jonathan Safran Foer that aim to send a defiant message of activism to the world.
Titled ‘We are the Weather‘, the capsule collection is named after Foer’s upcoming novel on climate crisis, and comprises stylish creations ranging from men’s and women’s ready-to-wear to knitwear pieces and accessories that are emblazoned with phrases including ‘we are entirely free to live differently’, amongst others.
A fresh and revitalising colour palate has been chosen the create a refreshing Spring/Summer vibe, set against earthy hues like oat, cacao, ginger, stone, khaki and wolf grey, along with dashes of bright colours including pink flamingo, violet, lilac, Bellini blue and lipstick red.
Highlights from the collection include a jumpsuit, utility dress, trousers and puffer coat that have all been decorated with a radiating graphic sun illustration, coupled with handwritten messages from Foer. The same print can also be found reinterpreted into a rich intarsia on undone knitwear. If you’re looking for more a refined option, there’s a white suit in sharp Savile Row tailoring, highlighted with ribbons draping across the neck with embroidered messages for a sensual touch.
Adhering to the designer’s eco ethos, over 60% of the collection was made from sustainable materials, including organic cotton, sustainable viscose, ECONYL® regenerated nylon and recycled polyester. A newly developed and traceable alpaca wool has also been introduced, marking a new chapter in the brand’s ongoing efforts to make the world a better place.
Amidst the tragic event of Australia’s seemingly unstoppable bushfire that has wiped out nearly a billion animals and wildlife, it is more important than ever to remember that every one of us is responsible for the climate change that has caused this abnormal environmental behaviour. With the collection suitably named, ‘We are the Weather’, we should be reminded of our free will to live differently and more responsibly moving forward, so we can save our environment for future generations.
This article first appeared on Lifestyle Asia Hong Kong.