Valentino has named South Korean rapper Suga from BTS as their latest brand ambassador. Suga, aka Min Yoongi, will now be joining the Rome-based fashion house’s ambassadors called ‘Di.VAs.’(Different Values).
The news comes a day after Dior signed BTS’ Jimin as their global brand ambassador.
BTS has been in a close relationship with the fashion world for quite some time now. From the group modelling for Louis Vuitton in 2021, to Kim Taehyung aka V attending a Celine show in Paris last year, the members’ interest in fashion has never been a secret.
Suga to lead the Maison Valentino Essentials campaign
After collaborating with the esteemed fashion brand, K-pop artist Suga will be seen fronting the Maison Valentino Essentials campaign that is dedicated to the brand’s menswear staples.
Talking about their partnership with Suga, the brand’s creative director Pierpaolo Piccioli said that the rapper is “a multifaceted artist. He is an interpreter and uses his talent and his work to express himself with energy and authenticity. He perfectly embodies everything that Di.VA’s testimonials stand for including diversity, inclusivity, creativity and passion. We are truly delighted to be with him, and we are sure that we will work together on many beautiful projects in the future,” as reported by Starnews Korea.
#MaisonValentinoEssentials comes to the forefront through a special campaign with @GQMagazine and #SUGA of #BTS.
In a behind the scenes preview, SUGA becomes a symbol of empathy and connection, captured in new-in looks.
Stay tuned and shop the pieces only at LA’s Maxfield. pic.twitter.com/wnOA7DXeKl
— Valentino (@MaisonValentino) January 12, 2023
Suga, who himself supports diversity, says, “Everyone has different dreams and different values. Maison Valentino and creative director Pierpaolo Piccioli have been supportive of this diversity, and so am I. I am delighted to be a Valentino Di.VA and I am truly delighted to be part of the Maison Valentino Essentials campaign.”
More about Maison Valentino Essentials
Termed ‘selection and reflection’ by Piccioli, the new Maison Valentino Essentials is an elite mixture of tailored blazers, detailed scarfs, blouses, coats, suits, oversized jackets, pajama-esque shirts, bermuda shorts and comfortable trousers.
Ahead of the announcement of being one of the brand ambassadors for the label, Suga from BTS attended a Lakers vs. Mavericks game at the Crypto arena in LA in a full suited look from the Maison Valentino Essentials.
(Main image credit: charts_k/Twitter; Featured image credit: MaisonValentino/Twitter)