BOYY Boutique has just reopened its flagship store at Gaysorn Village. Part boutique and part café, this new store does not only feature a sleek selection of signature handbags, but also a cool-chic café with vintage décor. The mastermind behind the boutique’s lifestyle concept, creative director Jesse Dorsey tells us the goal is to create a little nook where local residents and travellers can enjoy a handcrafted cup of coffee in between shopping at BOYY.
The new BOYY Boutique, which is situated on the ground floor of Gaysorn Village, boasts a clean colour palette of slate grey and eggshell white. Mimicking Copenhagen’s store flooring, this Bangkok flagship boutique is adorned with a unique Brazilian granite flooring, enhancing the airy space with a sense of playfulness and depth. From American clay walls to touches of translucent onyx, the store design has incorporated a lush array of natural materials into its interiors. Against the minimalistic canvas-like walls, you’ll find bright podiums made with matt resin and polished aluminium in the centre of the boutique, elevating the space with fun, contrasting colours. On top of that, Jesse has also handpicked a couple of abstract oil paintings by Les Rogers to add to the artistic surrounds.
While we were given a tour around this new space, the co-creative director Wannasiri walked us through the latest arrivals and limited-edition incognito It-bags. For instance, the soft-suede calf leather Devon in navy blue is sold exclusively in Thailand. Classic and chic, the signature Bobby Toreador in rich, scarlet red is definitely on our shopping list. We also love the looks of the teal blue Seafoam, which is available in this bucket shape with drawstring and magnetic closure.
Stylish and chic, the Boyy & Son Café features plenty of comfy booths, as well as a cool coffee bar at the far end. The vintage café is outfitted with Italian furnishings inspired by the 1970s; for instance, shiny gold sconces, Murano glass ceiling lamps and retro-style coffee machine — all custom-designed by the Milan-based artist Hugh Findeltar. Over on the tables, chairs and marble benches, you’ll also find exquisite cushion textiles crafted by Loro Piana Interiors. Aside from a sophisticated selection of coffee offerings and sweet pastries, the café also features a mini built-in fish tank that is framed with gold touches. It was Wannasiri’s idea to include this impressive fish tank, all to add a lively ambiance and vibrant colours to the space.
BOYY Boutique, Gaysorn Village, Ground Floor, Ploen Chit Road, Lumpini, Patumwan, Bangkok, +66 2 015 7066