From Alexander Wang and Balmain to Kenzo and Erdem, H&M‘s collaborations with influential designers has been the norm over the last decade, yet there’s still a flurry of excitement every time a new partner is announced. With no exception this year, the fashion house enlisted creative director of MOSCHINO Jeramy Scout as the latest designer to produce a masterful collection, which has now created a major buzz in the sartorial world.
Titled MOSCHINO x H&M, the special line echoes the haute couture brand’s personality perfectly by fusing street-style pop culture with high-fashion glamour. In addition to its models standing stylishly in different poses, its recently-released look book has wowed us with its avant-garde take on sportswear silhouettes and gold colour palettes, everything from shiny jackets to track suits. Meanwhile, some of the funky accessories include oversized necklaces and peace-symbol earrings that serve to elevate the overall aesthetic with an edgy touch.
“The MOSCHINO x H&M collection is a gift to my fans and I wanted to give them the most MOSCHINO collection ever. I tried to include all the ingredients you would expect from one of my shows – cartoon couture mixed with a streetwear vibe doused with hip hop worthy amounts of bling bling to create a totally MOSCHINO look,” said Jeremy Scott after hosting the H&M’s runway show in New York in October 2018.
The creative advisor of H&M also confirmed, “We had so much fun being transported to Jeremy’s MOSCHINO world at the MOSCHINO x H&M show. It captured the positivity, sense of humour and joy that is in every single piece of the collection.”
All in all, it’s not hard to see why H&M x MOSCHINO is the collection everyone’s talking about. We’re counting down the days until it officially drops in Thailand’s stores on 8 November, 2018. Both menswear and womenswear will be available at Siam Paragon, Central World and The EmQuartier.