It might have seemed like a typical low-key Thursday night on shadowy Charoenkrung, but that would be far from the truth. Turn into the hidden alley towards the ATT 19 Gallery and you would have discovered a huge gathering of A-listers and glamorous people at a party to celebrate a most significant milestone: the Vickteerut 12th Anniversary.
Led by directors Pang Aurapraphan and Teerut Wongwatanasin, Vickteerut are purveyors of minimalist and modern classic styles. One of the most distinguished Thai fashion labels, the brand is recognised for its blend of feminine grace and futuristic city edge. No doubt the label is much loved by Bangkok’s most fashionable set, not least because they all seemed to be in attendance at its spectacular celebration on Thursday.
The location was no arbitrary decision. Vickteerut took over the gallery space so guests could party amongst a vast exhibition of photos shot by the brand as part of the #Vickteerut12th project, which took over Instagram prior to the event. The huge project enlisted 9 of the city’s most esteemed photographers to create their own portfolio of celebrities and influencers wearing Vickteerut. The results were a phenomenal collision of fashion and art, something rarely seen in Bangkok before.
Photography series by Chutharut Pornmuneesoontorn:
Photography series by Punsiri Siriwetchapun:
Photography series by Surasak Ittirit:
For all the photography collections, click here.
The fashion show presented Vickteerut’s new special collection titled ‘To Infinity and Beyond’. Models walked through the intimate corridors of the gallery, presenting geometric tailoring, modernised pleats, and muted colours. Space-themed music accompanied the clothes to highlight their futuristic aesthetic and otherworldly femininity.
Amongst the sponsors of this star-studded fashion show were Laura Mercier, who provided the models’ makeup, and The Coffee Club, whose fabulous espresso martinis served in eco-friendly flasks for guests to take home were the talk of the night. BMW Thailand’s Director, Christian Wiedmann, as well as the Director of Iceland Spring Water, Onchuma Durongdej, were also in attendance as event sponsors as well as Vickteerut faces, a.k.a #VickteerutPeople.
Style comes from more than just clothes for Vickteerut. Their gathering on Thursday demonstrated that the brand’s love for art, community, and shared passion is ultimately what keeps their fashions alive.
Many congratulations to Pang Sudhinaraset and Teerut Wongwatanasin for celebrating the 12th year of Vickteerut. We have a feeling there will be many more successful milestones to come. With its futuristic attitude and timeless design, here is a brand that is truly heading to infinity and beyond.
The ‘To Infinity and Beyond’ Collection is now available to buy at Vickteerut. Locations: 1/F Siam Paragon, Rama I Road, Bangkok 10330 (10am-10pm). 1/F The Emporium, 622 Sukhumvit Road, Bangkok 10110 (10am-8pm). 2/F, Zen Central World, Rama I Road, Bangkok 10330 (10am-10pm). 2/F Central Chidlom, Rama I Road, Bangkok 10330 (10am-10pm).