Kate Spade’s new Spring 2019 collection has officially arrived in Bangkok. This is the first collection released by the brand’s new creative director, Nicola Glass, who has led Kate Spade’s distinctive modern expression of ‘optimistic femininity’. Under the concept ‘Unlock Your Heart’, it’s also a collection that pays a truly heartfelt tribute to the late Kate Spade herself.
Last Friday, loyal customers and VIP guests joined Kate Spade at Central World to officially launch their new Spring 2019 collection. Amongst the many Kate Spade fans who attended, Miss Thailand World 2018 Nicolene Pichapa Limsnukan and actress Pinky Savika Chaiyadech also came to celebrate the colourful new clothes and accessories.
The new spring collection brims with vibrant colours and a signature geometric floral print, trademarked the ‘spade flower’ print. Splashed across their famous amelia bag, the print is made with Kate Spade’s special use of 3D technology to create a luxurious texture on the smooth leather.
The collection comes in electric pinks and features special edition pieces such as leather nicola bags with metallic heart fasteners that can be ‘unlocked’.
You can also go for a fully co-ordinated look by pairing the heart-lock nicola bag with another “key” piece of Kate Spade’s spring collection: this gorgeous 70s-inspired floral dress.
Together, the bag and dress could make a fabulous day-to-night look, easily taking you from a sunny picnic to a fancy soirée.
Guests at the launch delighted in ‘spade flower cookies’ and an exclusive opportunity to get a monogrammed spade bag tag.
The ‘Unlock Your Heart’ collection is a truly heartfelt campaign that would mean much to Kate Spade herself. Here, Nicola Glass explores the idea of ‘unlocking the heart to unlock the bag’, using this as a message to encourage people to unlock their own hearts and open up their feelings. The collection invites people to open up to each other, to communicate, and together enter a new world of peace and understanding.
You’re also able to join in the ‘Unlock Your Heart’ campaign by heading to the Kate Spade website. The online programme lets customers choose a personal mantra, and customise it with signature Kate Spade prints and designs. You can then share it on social media, or send it as a thoughtful card to a friend in need.