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Why did Valentino decide to skip Paris Fashion Week this year?

The catwalks of Paris get a skip this month.

The Italian Fashion house Valentino decided to give Paris a break and instead present its new spring and summer collection in Milan given the coronavirus pandemic situation.

For years a regular at the Paris Fashion Week, the designer brand cited the “unprecedented times” brought about by the coronavirus pandemic for the change of venue.

Paris officials earlier this week ruled face masks compulsory as France recorded its highest number of infections since early May.

“In the current scenario, we need to make decisions in advance to protect our first resources, our people, and to allow our brand to remain relevant in exploring alternative opportunities,” Valentino chief executive Jacopo Venturini said.

“This is why we feel that it would be more ethical to produce the new show in Italy, in Milano,” he said in a press release.

[Hero and Featured Image Credit: Valentino via Facebook]

A model presents a creation for Valentino during the 2018/2019 fall/winter collection fashion show on March 4, 2018 in Paris. / AFP PHOTO / Patrick KOVARIK

“Paris is the city that always hosted our shows and represents the DNA of Valentino,” added creative director Pierpaolo Piccioli.

“The current situation has forced us to take an unusual decision,” he said.

The outbreak of the coronavirus pandemic, which has killed more than 840,000 worldwide has also turned the fashion industry upside-down, with virtual fashion weeks held for the first time in London, Milan and Paris in June and July.

This article is published via AFP Relaxnews.