Blackpink’s Rosé has been crowned the latest Tiffany & Co. global ambassador.
It looks like the Blackpink girls are well on their way to permanently cementing their status as fashion icons. We had Lisa fronting Celine and even being a judge for the prestigious ANDAM fashion prize in 2021. Then, there’s Jennie, a style icon who became Chanel’s fashion ambassador last year — and who could forget her collaboration with Gentle Monster too?
Then, we had Jisoo who was Dior’s newest ambassador, while Rosé became Saint Laurent’s Korean ambassador. Now, Rosé has another notch to add to her belt: the new global ambassador for Tiffany & Co. Her debut as the jewellery brand’s latest face will see her fronting the Tiffany HardWear digital campaign.
(All images: Tiffany & Co.)
“I’ve always loved wearing Tiffany jewellery. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me. I am very honoured and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it.”Rosé
For those unfamiliar, the Tiffany HardWear collection is inspired by the edginess of New York. Its core design is based on a 1971 bracelet from the Tiffany archive and champions gauge links and industrial shapes, hence its name. In the campaign, you’ll see Rosé wearing the graphic 18k yellow and rose gold links with pavé diamonds.
This article first appeared on Lifestyle Asia Kuala Lumpur.