Picture yourself in a romantic horse-drawn carriage under an elegant fur stole, clinking glasses of champagne with your beloved, and admiring a dreamy landscape covered by a soft blanket of snow. Snowflakes are delicately dancing in a sweet ballet of the crisp air, as you throw your head back in charmed laughter. In your hair, along your collar bone, and on your wrist: none other than the Van Cleef & Arpels Snowflake Collection.

Dreaming up a poetic narrative comes effortlessly when admiring the French luxury jewellery maker’s iconic frosted diamond collection. A favourite of the Maison for many decades now, the beloved ‘flocon’ motif – which has been around since its introduction in the 1940s – makes a sweet new appearance for the 2018 edition. Adding to the collection, Van Cleef & Arpels introduces four versatile pieces entirely set with diamonds, inspired by the wonders of nature and the beauty of a winter’s day landscape.

Van Cleef & Arpels Snowflake Collection
Snowflake necklace with detachable pendant (platinum, white gold, diamonds)

Timelessly elegant, the snowy showstopper of the new collection is undeniably the snowflake necklace with a detachable pendant. Combining luminous platinum with a twinkling of diamonds, the piece is a homage to the world of couture with its curved line of round diamonds. The signature sparkling snowflake motif traces out the ethereal Claudine collar, with a delicately crafted openwork much resembling a vintage lace flair. Worn as a necklace for a graceful adornment on the contour of the neck, or detached as a pendant on a white gold chain, the piece offers ample opportunity to style in various ways, too.

Van Cleef & Arpels Snowflake Collection
Snowflake clip and pendant (platinum, white gold, diamonds)

Taking inspiration from the Maison’s 1948 Cristaux de neige clip, the Van Cleef & Arpel’s Snowflake Collection sees the introduction of two new clips to the line. The first is a snowflake clip and pendant, beautifully showcasing the purity of the diamonds, white gold, and platinum that make up the piece. A diaphanous star snowflake sits at its centre, radiating out a precious aura fringed with a frosty garland. Again, the clip offers ample versatility, as it can be worn as a clip on a jacket lapel to an evening soiree, or slipped onto a chain as a chic pendant.

Van Cleef & Arpels Snowflake Collection
Snowflake bow clip (platinum, white gold, diamonds)

The snowflake bow clip takes influence from the models created by Van Cleef & Arpels in the 1930s. Like the necklace, there’s a couture theme here, with a soft white gold openwork almost mimicking the lightness of fabric. Subtle and yet playfully sophisticated, the asymmetric three-dimensional piece is a stunning fit as a brooch on an outfit, or as a ribbon in the hair.

Van Cleef & Arpels Snowflake Collection
Snowflake transformable necklace (platinum, white gold, diamonds)

Bringing transformable jewellery to twinkling new heights, the last and final new piece in the collection can be worn in nine different ways. The snowflake transformable necklace holds discreet fastenings, allowing it to be worn in three different bracelet styles, and as six types of necklace, from a choker with a single strand of diamonds, to a two – or even three – row necklace. A more literal expression of freshly fallen snowflakes, the piece embraces Van Cleef & Arpels’ graceful taste for white high jewellery in true splendour.

Van Cleef & Arpels Snowflake Collection
The Mains d’Or setting diamonds

Much like our dream of a winter’s sleigh ride along the landscape, the 2018 Van Cleef & Arpels Snowflake Collection continues on a journey of renewing a house-own tradition. Drawing from the inspirations of the Art Deco era and a love for diamonds and precious metals, the Maison and its Mains d’Or beautifully depict what it means to reinterpret and honour a classic style. As timeless as the snowflakes that sit gently after dwindling from the sky, and as elegant as the lady who wears them – be they real diamonds or mere twinkles of delicate ice.



Lisa Gries
Creative Content Director, Bangkok
Lisa loves to travel, and is always on the lookout for the world’s best nap spots. She’s a serious Asian art history nerd, and has a knack for languages and coffee table books. She hopes to publish her own novels one day, one of which will likely be called ‘All The Great Conversations I Had In A Bangkok Speakeasy.’ It’s a work in progress.