Ask any Bangkokian what it was like visit Siam Paragon for the first time and it is likely they can recall it back to you with sweet nostalgia and proud urban love.
Siam Paragon lies at the heart of Siam, and since its opening has become a true marker of pride in the capital’s most buzzing district. It is where the most stylish and most savvy gather in the epicentre of contemporary culture and cool, welcoming both locals and foreigners alike to eat, drink, shop, and play within its premises.
It has a lot of a microcosmic charm about it, the way only a metropolitan centre could pull off. You could bump into your ex boyfriend here (awkward but true), or your high school maths teacher. Maybe you’ll see a previous boss having breakfast downstairs, or your childhood bestie checking out the sales on the first floor. Siam Paragon encapsulates a lot of what we love about Bangkok, for its familiarity, and its deep roots in our everyday life and routine. Whether you’re a Bangkokian through and through, or visiting for a short weekend trip, here’s how you could spend an entire day here, and really feel that spirit shine, too.
Arriving at Siam Paragon
Easily accessible via the BTS Skytrain, taxi cab, or even walking from Siam and the neighbouring OneSiam properties, Siam Paragon lies in a very strategic location. The mall opens its doors at 10am every day, and closes at 10pm every night.
Breakfast and Brands
There are two key things Siam Paragon is known for: dining and shopping. Granted, there are solid entertainment features too (we’re unbiased superfans of the Sea Life aquarium, no less), but as any Bangkokian will tell you, you’ll never go hungry here, and you’ll never leave without at least a few shopping bags.
As you arrive at 10am and have a tummy rumbling for breakfast, head to the Ground Floor, or the ‘Gourmet Paradise’ for your antidote. Whether you prefer a vegan omelette at Veganerie, or an energy juice from Jamba Juice, there’s plenty for every taste here. Definitely wait out the potential queues at Gram Cafe & Pancakes for fluffy Japanese-style pancakes or go for a Parisian breakfast at PAUL on the first floor, and bubble tea your heart out with all Koi The, Brix Dessert Bar, and even Fire Tiger by Seoulcial Club all on the same ground floor.
While you’re down here, it’s also a great opportunity to shop a few gifts and souvenirs, such as spa products from Thai wellness brands Panpuri or HARNN, or a beautiful Bangkok marker with a gift from the Mandarin Oriental Shop.
One floor up on the Main Floor, a host of international luxury brands pave the corridors for both wondrous and window shopping alike. Whether it’s watches, jewellery, or luxury leather goods you’re after, Siam Paragon boasts what is likely the most generous and exclusive selection in town. From the launch of Franck Muller’s collab with Thai designer Vatanika, over to the one-of-a-kind Off White pop-up store over to the Tiffany & Co. store, it’s luxury shopping unlike many other places before it.
Once you’ve picked up sparkles and twinkles over at Bulgari, Piaget, Panerai, or Patek Philippe, and decked out the handbags of the season from Miu Miu to the recently renovated Hermes store by the entrance, definitely also head to Jim Thompson to pick up Thai silks. Take it from us: you’ll never go wrong with Thai silk.
Lunch Break on the High Street
Beyond luxury designer brands, the First Floor offers plenty a high street fashion brand and beauty brands to check out. Roam the Siam Paragon department store and sample a few make up swatches, or check out Aveda, Botanique, or Organika House for organic beauty care.
Other Thai brands for fashion include Jaspal, Nara Jewellery, and the beautiful brainchild of Thailand’s very own H.R.H. Princess Sirivannavari Nariratana Rajakanya, Sirivannavari Bangkok. Alongside these, naturally, you’ll find your usual European highstreet favourites.
Beginning to feel a drop from all the shop? Arms a little heavy from the bags? It’s time for lunch. Here we head back to the ground floor for Thai delicacies at Nara Thai or Chili Thai Restaurant, or pull a real Bangkokian move and check into Another Hound Cafe, which is extremely ‘grammable, and very trendy. Fulfill a seafood dream over at Crab & Claw if you love your crustaceans fresh and plenty, or to Suki Masa for for Japanese hot pot.
Tea Time, Literature, and Homeware
To round off a perfect meal, there’s nothing like coffee or tea, and a good book. We’ve long bought our favourite novels and picture books from Kinokuniya on the third floor, or hang out at The Cloud by Sansiri for good vibes. There are also a number of bank lounges here, providing exclusive privileges to members.
For a more classic take on the afternoon, definitely go to the renowned Ladurée for Parisian charms and macarons until you drop, or the Harrods Tea Room for that signature London-style afternoon tea set. There’s also TWG Tea on the Main Floor, wherein you can sip your tea (or have a tea ice cream!) amongst the glitz and glamour of the stores around.
In line with the serenity of a sweet afternoon treat, browse a selection of living and interiors stores on the upper floors, from Zara Home (which will never fail you), over to Thailand’s own and beloved Jaspal Home.
Dinner and a Drive
Few malls can fulfil both the needs for fashion and lifestyle quite like Siam Paragon. Case in point? The second and third floors.
A number of automobile stores are located here, including Ferrari, Bentley, Ducati, McLaren, Porsche, and Rolls-Royce. Eye the latest models, and go for a spur of the moment car purchase, long awaited gift from you to you, or sheer inspiration. Either way, we definitely ship it.
Post drives, it’s time for dinner. We love Signor Sassi (which you’ll know from London and Dubai), as well as Honmono Grand’s omakase. A forever favourite definitely also the Peking duck at Four Seasons, followed by desserts at After You, because of course.
Post-dinner date? Definitely a movie upstairs on the fifth floor at Paragon Cineplex or Krungsri iMax Theatre.
Who said a love story couldn’t start after a day at Siam Paragon? Not us.
Siam Paragon, 991 1 Rama I Rd., Pathum Wan, Bangkok, +66 2 610 8000; Open daily 10am to 10pm.