Watch lovers are a peculiar breed. They know their timepieces down to a tee, as well as the mechanics of movements, the tickings of intricate tourbillons, and the importance of case and caliber. They know their horology like contemporary history, and the worlds in which they thrive are no longer constricted to Basel and SIHH, but are housed much closer within the digital realms of a smartphone — on Instagram.

In recent years, the social media platform has seen a wild increase of watch lovers taking to Instagram to share, show off, and real-time test their favourite collector’s items and hot-off-Hodinkee novelties. These individuals have risen to true Insta-fame over time, some amassing over a million followers, all keen to see unique collections or unique ways of sporting and styling their favourite pieces. A fresh and fun perspective different to that of catalogues or in-store experiences, it’s an intriguing way to witness luxury watches out in the wild. And with hashtags like #WOMW (watch on my wrist) and #WatchNerds bringing in over a million posts each, there’s no sign of this stopping anytime soon.

Whether you’re wondering how to pair your Birkin with your Breitling, which suit to wear with a vintage Rolex, or what the life of the world’s most famous online luxury watch influencer looks like, scroll ahead for our list of watch lover Instagram accounts we’re double-tapping at the moment.

Hero image credit: Watch Anish; featured image credit: Instagram