At the modern confines of the historic Marais in Paris, a cosmopolitan crowd decked out in Chanel turned up to witness the launch of what could potentially be Chanel’s next big thing. After all, at Chanel, everything that glitters is gold. There, amidst eager eyes and bated breaths, the Code Coco watch was revealed.
Like its venue, Chanel’s latest timepiece is a meld of traditional design and new ideas — an aesthetic that the Maison has perfected over the years. With its thin rectangular face, the Code Coco might look like another jewellery watch, until you recognise it’s heavily inspired by the quilted 2.55 bag — yet another icon of the fashion house.
The bracelet’s grid is a subtle nod to the trademark quilting, but perhaps the most obvious design element is the rotating oblong lock, which bisects the black lacquered dial to either expose the time when perpendicular, or conceal the time when parallel to it. Perhaps an allusion to an era when women weren’t allowed to tell the time, and in which the rebellious Mademoiselle Coco wore secret watches to do so discreetly. The Code Coco also doubles as a loose bracelet, the kind that insouciantly hangs at the wrist for a rock-chic look.
At 38.1mm, the Code Coco is the good size for even the most slender of wrists, and while the movement might only be high-precision quartz, we’re sure this wouldn’t stop the Chanel groupies from snapping this one up.
Chanel’s Code Coco will be available in three versions: a plain stainless steel version with a single .05 carat diamond, a stainless steel with a diamond-set bezel, and a limited edition white gold version entirely encrusted with diamonds.
(All images: Chanel)