Swiss watch brand Longines held an exclusive event last month to celebrate the launch of the Longines Record Collection – a line that combines classic elegance with excellence, and is certified as a chronometer by the Swiss Official Chronometer Testing Institute (COSC) – in a testament to how and why the series is quick to become a true spearhead of the brand.
The event was attended by watch enthusiasts and celebrities alike, including Apiwat Yosprapan, Jay and Ple Spencer, Pimdao Panichsamai, Supachai Kanjanasakchai, and Praedao Hetrakul, amongst others. Held at Bangkok’s dreamy The Apothecary, the exclusive afternoon tea party saw an exhibition of Longines’ celebrated 185-year watchmaking heritage. Over tea and sweet treats, guests mingled to admire historical timepieces especially flown in from Switzerland, some of which date back to the early 1930s. However, the highlight was definitely the unveiling of the new Longines Record Collection for the first time in Thailand.
Designed for both men and women, the watches in the Record Collection are available in four sizes (26, 30, 38.5, and 40mm), with a large variety of dials and straps for wearers to choose from. The transparent case back allows for an admiring insight into the details of the movement, a key aspect of which is the single-crystal silicon balance spring. And whilst the high level of customisation is commendable, the star of the show is definitely the COSC seal, now visible in the new rose gold variations, too.
After all, gaining the COSC stamp of approval and the chronometer title is no easy feat for a timepiece. It belongs only to the unsung horological heroes that survive and remain accurate after a long series of testing. Over the course of several days, the watches are measured and tested in a range of temperatures and in various different positions. Given this durability and reliability, chronometers are a popular choice for wild and adventurous expeditions, being able to resist temperature, humidity, and pressure in different locations.
The new Longines Record Collection proudly boasts its chronometer status as an inscription on the dial, continuing the brand’s legacy and bond to the world of sports. The line of watches sees a combination of tradition, elegance, and performance: the three attributes which continue – albeit refreshed – to underpin the value of the Saint-Imier-based watchmaker with the charmingly recognisable winged hourglass emblem.
Longines Siam Takashimaya, 299 4/F, Icon Siam, Charoen Nakhon Rd., Khlong San, Bangkok, +66 2 117 9633
Longines Central World, 1/F, Rama 1 Rd., Pathumwan, Bangkok, +662 255 9669