The Master of Materials is back at it again.
Under a concept aptly named “Feel it!”, RADO held an event in Bangkok at the end of last month to celebrate and unveil its novelties for 2020, and also officially introduce the first Brand Ambassador for Thailand.
Beyond an extremely catchy name, the “Feel it!” campaign is composed of three central concepts: Light, Hard, and Age. These were displayed at the event to really bring together the core values of the RADO novelties. Here’s the low-down:
Feel it for the Light
Based around a design ethos of lightness and precision, the True Thinline collection falls under this category, featuring an impressive 4.9 millimetres of thinness, and manufactured with high-tech ceramic so as to give a sense of lightness to the whole timepiece.
Feel it for the Age
The Captain Cook collection is the star of this concept, representing a timeless classic, as well as one of the brand’s most popular collections. The timepiece gets a revamp in 2020, using high-tech materials, whilst still maintaining unique design and that signature adventurous charm.
Feel it for the Hard
Under this concept, guests were invited to explore an exhibit of durability, which is one of the leading characteristics of the RADO brand. True pioneers of using scratch-resistant materials, it is a real showcase of the brand’s DNA.
In a mini fashion show, RADO Brand Ambassador to Thailand Natapohn ‘Taew’ Tameeruks was officially introduced too, as celebrity guests and watch lovers alike watched on. The True Thinline Nature Collection was unveiled in the show, with a focus on thin design, natural elements, and a close call to nature and greenery.
Bringing together a respect for the manufacture with a strong and forward-thinking spirit as know and admire it from RADO, it’s pretty safe to say we’re already really ‘feeling’ this new collection.