Swiss watchmaker TAG Heuer is celebrating the 50th anniversary of one of its most iconic models this year: the Monaco.

Debuting in 1969, the timepiece that is oft closely linked to world of motorsports was the first to have a waterproof square case, as well as the world’s first automatic chronograph.

To celebrate this year, the brand has just released a new limited edition of the iconic timepiece, with many a charming feature any watch lover will be quick to recognise.

This highly anticipated model is the last of a series that TAG Heuer has released over the last year, following the “1969-1979,” a 1970s-inspired model released during the Monaco Formula 1 Grand Prix; the “1979-1989,” inspired by the next decade and debuting during the 24 Hours of Le Mans; the “1989-1999,” representing the 1990s and unveiled at the Formula E NYC; and the “1999–2009” edition, released in Tokyo at a special event.

[All images courtesy TAG Heuer]

Monaco watch

The brand took to Shanghai to present its latest edition, christened the “2009-2019” edition to the public. The brand’s ambassadors, model-actress Cara Delevingne and singer Li Yifeng, were present at the Chinese event, along with the president of the LVMH watch division and CEO of TAG Heuer Stéphane Bianchi.

The watch has a simple, subdued look, featuring a black perforated calfskin leather wristband with a black lining and grey stitching. The matte sandblasted stainless-steel case contains a charcoal dial complete with black gold-plated silver hands and toned-down red accents for a touch of colour.

The Monaco watch’s polished chronograph pushers remain on the right side of the watch, which is one of the features that have made the watch stand out since its 1969 debut. The new “2009-2019” edition is limited to 169 pieces.

This article is published via AFP Relaxnews.

Staff Writer