Early this month, Singapore Airlines announced its latest cabin overhaul, seeing swanky luxury apartments in the sky onboard the second-generation Airbus A380. The first class air war intensifies as the world’s largest airline is set to be the latest to hop on the overhaul bandwagon.
Emirates has just unveiled completely refreshed interiors for its Boeing 777 aircraft, which includes new ergonomically designed seats with leather headrests in its economy class, fully-flat leather seats with a personal minibar for business class, as well as its highly anticipated new first class private suites.
The Emirates first class suites boast a new colour palette of soft grey, cream and champagne, and feature floor-to-ceiling sliding doors along with sleek design features inspired by the Mercedes-Benz S-Class. The collaboration has inspired several design details in the private suite — including the soft leather seating, high-tech control panels, and mood lighting. The seats promise a “zero gravity” function said to be inspired by NASA technology.
“This is the first time an Emirates product has been so influenced by another luxury brand, but it is a natural fit as both Emirates and Mercedes-Benz have the same unwavering commitment to fine detail, uncompromising quality, and a drive to push the boundaries,” said Sir Tim Clark, president of Emirates.
The spacious, fully-enclosed suites offer up to 40 square feet of personal space each, and are laid out in a 1-1-1 configuration. The suites are the epitome of comfort meets luxury, combining smart technology and intelligent design that prioritises function, luxury and comfort.
Besides the popular existing features of its private suites such as a personal mini-bar, wireless controls to adjust seating positions, and an award-winning inflight entertainment system, new functions will also be introduced. These include the industry’s first virtual windows for suites located in the middle aisle, which will project the view from outside the aircraft using real-time camera technology. Passengers can also expect binoculars for suites with window seats, a video call function for room service, as well as a service window for drinks and canapés.
Long flights will no longer be a torture as there are 2,500 channels of on-demand services available. The viewing experience is also enhanced with noise-cancelling headphones designed by award-winning audio brand Bowers & Wilkins optimised for the first class cabin environment. Other amenities include an inspiration kit which features a Byredo skincare collection, Hydra Active moisturising pyjamas, and Bulgari amenity kits.
“Emirates pioneered the first class private suite concept back in 2003, and today it’s the industry benchmark when it comes to first class travel. Over the years we have continually improved on our private suites, adding thoughtful refinements and features,” Clark added. “We are very excited about our new fully-enclosed suite, which is a real game-changer in terms of privacy, comfort, and thoughtful luxury.”
The experience doesn’t just end there, though. Chauffeured services via a Mercedes-Benz S-Class are also available for Emirates first class passengers arriving or departing in the UAE, hence ensuring a seamless journey from aircraft to home, and vice versa.
Additionally, the business class seats have also gone through an update. The seats are redesigned to be reminiscent of the interior of a modern sports car. The full leather covers are adorned with a diamond stitch pattern, complimenting the ergonomically designed headrest for a sleek overall look and feel.
The first of these brand new Emirates 777 aircraft is slated to enter commercial service on 1 December, making its debut on flights to Geneva and Brussels.