It started with cars, but then evolved to everything from perfumes, smartphones, and furniture to clothing, eateries, and now hotels.

The world-renowned Italian brand, Tonino Lamborghini has been slowly, steadily, and successfully taking on hotel business, translating the brand’s distinctive interpretation of Italian flair, design, and lifestyle into an ultimate luxury hospitality experience.

Image credit: Tonino Lamborghini Boutique Hotel Phuket

This plan travelled to a far-flung place such as Thailand, where the Italian brand will now mark its luxe territory on Phuket’s picturesque Southeast Coast, calling Chalong Bay its home away from home with a new upscale boutique hotel scheduled to open in 2023.

Image credit: Tonino Lamborghini Boutique Hotel Phuket

A collab between the Tonino Lamborghini Company and Phuket’s Utopia Corporation, the Tonino Lamborghini Boutique Hotel Phuket says much about Lamborghini’s style and aesthetic portrayed through the design by Alexander Wong of Alexander Wong Architects.

Image credit: Tonino Lamborghini Boutique Hotel Phuket

“Together with Utopia, we will strive to offer a new concept of hospitality. Our clientele will feel the values of our family’s DNA and heritage, Italian spirit, extreme attention-to-detail, and the energy that the Tonino Lamborghini brand transmits. As my father always says; ‘If I cannot give you Italy, I will give you its feeling!’” says Mr. Ferruccio Lamborghini, CEO & Vice President, Tonino Lamborghini Company.

Image credit: Tonino Lamborghini Boutique Hotel Phuket

Situated by the sky-blue Andaman Sea, the beachfront boutique hotel will be made up of 39 stellar suites and 7 spectacular villas, all embellished with dazzling design and equipped with innovative amenities.

Once inside, patrons will be greeted at the Glamour Lobby adorned with dramatic slated rosewood LED screens. The hotel also presents a state-of-the-art Power Gym and its signature Red Pool oozing out a seductive yet masculine mood and tone that speaks to the brand’s essence and charm. Foodies can tuck into a scrumptious spread of top-notch fare at the in-house Miami Restaurant.

Image credit: Tonino Lamborghini Boutique Hotel Phuket

As a result of collaborating with the Utopia Corporation also, Tonino Lamborghini Boutique Hotel Phuket wonderfully weaves together Asian and European glamour, offering a two-world heritage that comes together beautifully on the striking shoreline of Chalong Bay.

Planned to open in November 2023, car connoisseurs and hotel lovers can expect to bask in a pool of luxury and joy at the Tonino Lamborghini Boutique Hotel Phuket.

Kankanit Wichiantanon
Writer, Bangkok
Kankanit is a writer by day and a baker by night. If there’s one thing you should know about her, it’s that she can wax poetic about food 24/7. Her daily routine is writing, cooking, eating, repeat. They are the things that inspire her from morning 'til night.