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Stock up: 7 celebrities who launched beauty brands in 2019

The celebrity beauty space is getting crowded, but that didn’t stop a host of new famous faces from entering the fray this year. We take a look back at the stars who launched their own beauty brands in 2019.

Lady Gaga

Superstar Lady Gaga caused a sensation when she unveiled her ‘Haus Laboratories’ beauty brand in July after months of speculation. Her first-ever collection, which went on sale via Amazon in September, offered fans makeup kits containing lip gloss, lip liner and all-over colour, but the label has since branched out into eye liner and reusable stickers.


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Dance your way into this HAUS holiday 💃 @ladygaga is wearing our ALL-NEW Burlesque Holiday Set dropping on 11/18 which includes GLAM ATTACK METALLIC CRÈME in Glamour Puss, SPARKLE LIPSTICK in Burlesque, and EYE-LIE-NER in Punk

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Lara Dutta

After the launch of major fashion labels by Bollywood biggies like Deepika Padukone, Anushka Kapoor, and Rhea and Sonam Kapoor, 2019 saw the rise of skincare and beauty labels. Lara Dutta’s Arias is a new line of healthy skincare products that comprises of 11 products – face washes, toners, cleanser masks, and serums alongside the staple, day and night creams. Arias is available at Amazon, Nykaa, and Health & Glow.

Millie Bobby Brown

Actress Millie Bobby Brown made her first foray into the beauty business in August with ‘Florence By Mills,’ a cruelty-free and vegan-certified brand spanning skincare and makeup. Aimed at Generation Z beauty lovers, the initial range included nine skincare essentials and four makeup products.


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don’t blink. built to lash hits @ultabeauty stores today #florencebymills

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Tracee Ellis Ross

Actress and TV host Tracee Ellis Ross unveiled big beauty plans in September, with the launch of her haircare brand ‘Pattern.’ The label specializes in products for people with curly, coily and textured hair, with a debut collection spanning shampoo, three targeted conditioners, a leave-in conditioner and two hair serums.

Katrina Kaif

Katrina Kaif launched her beauty brand Kay Beauty in partnership with Nykaa. Kay Beauty is a long-standing, pan-India brand available across 50 Nykaa stores, online and on the app. The product range is extensive – there are 48 shades of lip crayons itself, with more innovative products in the pipeline. This is a big on our celebrity beauty brands list this year.

Victoria Beckham

Former Spice Girl and fashion mogul Victoria Beckham launched her long-awaited Victoria Beckham Beauty brand in September, specializing in cruelty-free,‘clean beauty’ solutions spanning makeup and skincare.

Kylie Jenner

Kylie Jenner wasn’t exactly an unknown name in the beauty industry at the start of 2019 — her Kylie Cosmetics makeup brand is a cult favorite. However, the entrepreneur branched out into skincare in May, when she announced the launch of a new ‘Kylie Skin‘ venture focusing on cruelty-free, vegan, gluten-free, paraben and sulfate-free skincare suitable for all skin types.


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who’s ready for the KYLIE SKIN #summercollection ✨

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This article was published via AFP Relaxnews.

Staff Writer