Since taking the reins over at Celine last year, Hedi Slimane has been steadily establishing a new era for the fashion house: from replacing the former accented logo to weaving his signature rock and roll aesthetic into Celine’s very first men’s collection.
Now, Slimane is introducing his very first fragrance collection with the brand. Celine itself has largely avoided the world of fragrances, with sparse releases ever since its very first Vent Fou in 1964. Hedi Slimane himself has designed iconic scents in his previous tenures, though it’s been 15 years since he presented his last creation: In 2004, as creative director of Dior Homme, Slimane helmed a trio of colognes — the first release in the category by Dior since its founding in 1947.
As a teaser for the launch, Celine has just released a dark, industrial promotional video to announce the new haute parfumerie collection, featuring what looks to be an assembly line creating new perfume bottles, punching out bottles to the rhythm of a hard rock riff in the background. The teaser image also showcases heavy iron glass-making moulds to make the rectangular bottles, which have been designed by Slimade in a modernist style, while keeping with the tradition of French glassmaking.
Presumably bottled in clean, rectangular flaçons, the new range encompasses 11 scents, with unisex perfumes for day and night. Names of the new fragrances range from the seaward-sounding ‘Eau de Californie’ to classical-sounding ‘Cologne Française’ to more brooding and sultry scents hinted by names such as ‘Black Tie’ and ‘Nightclubbing.’ The aesthetic looks to be a delicate balance in keeping with Slimane’s signature edgy, 80s glam aesthetic, while also nodding to his predecessor Phoebe Philo’s masculine-meets-feminine tailoring.
Here’s the full list of 11 perfumes:
Bois Dormant (launching in 2020)
La Peau Nue
Rimbaud (launching in 2020)
Eau De Californie
The Celine Haute Parfumerie collection will be exclusively available at Celine boutiques from late October this year.