Home > Beauty & Grooming > Makeup > Asian beauty influencers to follow on Instagram for makeup inspiration
Asian beauty influencers to follow on Instagram for makeup inspiration

Without realising, social media has become a huge part of our lives — maybe a tad bit too much. We rely on almost everything on these little apps on our phones, from searching for fashion inspirations to even looking for your next dinner destination. Excessive usage is definitely not a good thing, but the positive side of social media platforms like these are created for people to connect with others across the worldwide network.

Similar to the fashion industry, the beauty scene is also a forever changing one. Once, there was the 10-step skin care regimen and the 7 Skin Method. And then, a period when people wanted to achieve honey skin. With so many new trends and unique beauty products popping up, this alone is a solid enough reason for us to be on Instagram to stay up-to-date.

Hence, we’ve compiled seven Asian beauty influencers to click ‘follow’ on Instagram as sources of makeup inspirations and also to learn about the latest beauty trends from all around the world. Why Asian? They are relatable — in terms of skin texture, colour, and even facial features so we can follow with ease.

1 /7

Nikita Dragun

Also known as the Mother of Draguns, Nikita has come a long way since her transition phase. She now has millions of followers on both her YouTube channel and Instagram, taking over both the beauty and fashion community with her extravagant outfits and flawless makeup skills.


2 /7


Pony is one of South Korea’s most popular Beauty guru, with 5 million followers on Instagram and her YouTube channel, Pony Syndrome has already garnered millions of views. She’s a self-taught makeup artist with her own makeup brand Pony Effect, that is highly raved among the beauty community.


3 /7


You may have seen her quite a number of times on Colourpop Cosmetics‘ Instagram account, that is because Sharon is the brand’s marketing manager. She mainly uses Colourpop’s products, but her makeup looks comprise a huge range of colours that are great inspirational ideas to follow.


4 /7


One of the most popular beauty gurus in Malaysia, Tashy is an expert when it comes to beauty related items. You can find multiple tutorials on her YouTube channel, from perfecting the winged liner to product reviews — you’ll definitely be getting endless makeup inspirations from her.


5 /7

Thuy Le

Thuy Le (pronounced Twee Lee), she is makeup artist based in London. She also owns a YouTube channel where she uploads tips, tutorials, and reviews on almost every subject including plastic surgeries. But what we love about her content is her fast-paced makeup tutorials on her Instagram.


6 /7

Edward Avila

Originally from San Diego, Edward is an American Filipino who moved to South Korea recently. As there are not many male beauty gurus in South Korea, Edward stands out not only because of his makeup skills but also style. On his YouTube channel, he not only give makeup tutorials but also insightful and honest beauty reviews.


7 /7


Cella from Indonesia stands out not only for her eye-catching makeup looks but also for her fun personality. She covers quite an extensive range of looks, from normal, everyone ones to fun, and extreme costumey ones.


Jolin Lee


Unlike most modern-day millennials, Jolin does not need caffeine or alcohol to power through the day (and night). Her eye for beauty is as sharp as her eyeliner flick, and she can spot your unblended eye makeup from a mile away.