After developing strong menswear and womenswear collections, multiplying sneakers and clothing collaborations and establishing one of the strongest names in ready-to-wear, Kith is announcing the arrival of a unisex skincare line. Ronnie Fieg’s own label has developed into a multinational, detail oriented brand that is synonymous with progressive products.
Ronnie’s Edit, as the collection is dubbed, is a compilation of Fieg’s favourite items from the brand. The designer put together hand and body washes, lotion, shampoo and conditioner. A candle and an eau de parfum are also part of the pack, which ranges in price from about €20 to €90.
This is not the first time that Kith is venturing into skincare. Last March, Kith collaborated for the first time with a skincare pioneer. While the Estée Lauder x Kith collection clearly had a feminine target audience, this new one places the streetwear label into a new context. “These products also bridge the gap between our brand and our customers’ daily lifestyle, Ronnie Fieg shares in an interview with Women’s Wear Daily. “It helps them interact with our brand in a different way than apparel or footwear, which I feel is very important.”
The skincare collection arrives in Kith stores, exclusively, on September 26.