Blend, the first restaurant chain specialising in gourmet hamburger to set up in Paris in 2011, has now 6 addresses throughout the capital. Whether you are in the Marais, Madeleine or Odéon, you can now bite into a smokey one, called nothing else then, Smoke or let yourself melt for a cheesy one. And now this one — Blend Madeleine — serves the best American breakfast that you’ll ever taste in Paris.
From L.A. to Paris
For Victor Garnier Astorino, founder of the restaurants, it all started in Santa Monica in 2010, during a university exchange. Being already passionate about burgers since childhood, in L.A. he discovered a meticulous know-how that changed his perspectives. Impatient to import this expertise into France, he created Blend at the end of 2011, and the rest is history as they say.
“Here at Blend, every ingredient is taken seriously and cooked with care. Before cooking the bacon, we are brushing it with a mixture of clementine juice and maple syrup. And the onions are caramelized for a whole day… it’s how we cook,” Victor explains, humbly, happy to contribute to the history of hamburgers.
And sure, the idea was not to reproduce the more traditional hamburgers that have been served in the United States for over 100 years because they are perfect as they are!
The new address
“I find it important to make each address feel like a unique restaurant and not resemble another one. We first worked with Pike Rose and then with Franklin Azzi. But Blend Madeleine is designed by Régis Botta,” says Victor Garnier Astorino.
Inaugurated on April 18, 2019, this first collaboration takes inspiration from the Californian sun. And in reference to Blend’s American DNA, the architect Régis Botta has created a restaurant with an American dining style. A contemporary and refined interpretation of light and materials and a style that revolves around four fundamental elements: oak, natural leather, stainless steel and lime.
Launch of the breakfast
The American breakfast at Blend is available on weekdays from 8:30 to 11:30 am and from 03:00 to 06:00 pm. And on weekends non-stop from 9:00 am to 06:00 pm.
“The Blend Madeleine is a place to welcome customers for breakfast. And because in the morning you want the same comfort as in your bed, we have chosen plastered walls, soft colours and armchairs in which you feel at home. The morning menu is very comforting as well.”
Unlike other restaurants that are open non-stop from noon, Blend Madeleine welcomes guests when they get out of bed from 8:30 am to 11:30 am with a menu specially designed for breakfast. An ultra comforting breakfast made up of American classics: lost buns topped with whipped cream, fitness pancakes surrounded by fruit, caramelized bacon and maple syrup butter and avocado toast. Cherry on the top? For all Stranger Things fans, there’s the famous Eggo Waffles that Eleven loves in the first season of the series. Can we have it all please?