Apple Keynotes hold a special place in the tech zeitgeist. Ideally, they’re the source of some of the most groundbreaking announcements in the industry. This September 10 keynote was special for a lot of reasons: Samsung and Huawei are both pushing really hard and Apple had to convince, in order to take back their spot on top of an industry that has been very competitive with the American corporation. The announcements were numerous, and despite the leaks, the “wow effect” was palpable. Beware for the Apple Watch Series 5, the iPhone 11, the iPhone 11 Pro and iPhone 11 Pro Max.
Held at the Steve Jobs Theater at Apple Park, the Cupertino conglomerate showcased an array of devices and services for diehard Apple fans tuning in from around the world. Aside from the latest iPhones and the new Apple Watch, there is also the Apple Arcade service as well as Apple TV+.
The iPhone will always be Apple’s greatest product and it has outdone itself again with the iPhone 11, iPhone 11 Pro, and the iPhone 11 Pro Max. The iPhone 11 will stick with the same two-camera setup from its previous years to pair alongside iOS 13. It utilises the all-new ultra-wide and wide camera lenses, which will allow you to shoot in 4K video quality.
The model also comes with an IP68 water resistance rating while carrying a 6.1-inch all-screen Liquid Retina display with True Tone and wide colour support. The iPhone 11 will be available from 27 September onwards, starting from €809 with internal storage space variations of 64GB, 128GB, and 256GB.
The iPhone 11 will also be available in six colours — white, black, green, yellow, purple, and the special edition (PRODUCT) RED.
iPhone 11 Pro and iPhone 11 Pro Max
While the iPhone 11 did raise some eyebrows, it was both the iPhone 11 Pro and iPhone 11 Pro Max that made sure you’ll be talking about it for days to come. This new pro line of Apple smartphones aims to deliver advanced performance for users who want the very best smartphone.
Both devices will come with the custom-designed 5.8-inch OLED Super Retina XDR display, making it the brightest ever for any iPhone. It also has a new triple-camera system with ultra-wide, wide, and telephoto lenses. Shooting in 4K video quality is already expected but both night and portrait mode has received necessary upgrades, ensuring that the iPhone reigns supreme when it comes to smartphone camera technology.
Powering all these requires a brand new chipset and Apple does just that with the A13 Bionic, built and optimized for machine learning. There is now a faster neural engine for real-time photo and video analysis with new Machine Learning Accelerators for greater performance than ever before.
The iPhone 11 Pro and iPhone 11 Pro max will also be available from 27 September onwards. The former starts at €1159.
Apple Watch Series 5
What has steadily become one of the more popular devices to date, the Apple Watch Series 5 made its official appearance last night to much fanfare. Alongside its debut was its new feature known as the Always-On Retina Display. This ensures that the Apple Watch Series 5 never goes to sleep without having to raise or tap its screen.
Combined with watchOS 6, the Apple Watch Series 5 comes with a host of new features and updates. This includes greater navigation tools with a built-in compass and an updated Maps app. Safety is also a never-ending concern and Apple addresses it with the International Emergency Calling feature. This also works with fall detection; when enabled, the Apple Watch will automatically place an emergency call if it senses its user has taken a hard fall and remains motionless for more than a minute.
Health and fitness are core values that Apple takes to high regards so it’s no surprise that the watchOS 6 comes with a new menstrual cycle tracking app as well as a noise app to better understand ambient noises around you.
The Apple Watch Series 5 comes in a host of colours while also capable of being customised at the wearer’s free will. Its new case material is made out of titanium, making it exceedingly lightweight. The other finish comes in space black titanium with a diamond-like coating. The Apple Watch also pairs with both Nike and Hermès to bring a more sporty and elegant look, respectively.
The Apple iPad has had a steady run in the tech market, ensuring that tablets are not going anywhere anytime soon. The seventh-generation Apple iPad now comes with a 10.2-inch Retina display in a more powerful and portable design. This makes it a perfect tool for immersive augmented reality (AR) technology, something that Apple has been working hard on for the past few years.
A new iPad experience will also be readily available thanks to the new iPadOS. Multitasking will now be made easy thanks to both the Apple Pencil as well as Smart Keyboard Support.
It will join up with the rest of the iPad family, mainly the iPad mini, the iPad Air, and the iPad Pro. As for the latest iPad, it will come in space grey, gold, and silver with a starting price of €389.