After teasing the collaboration for months, the two brands have just announced a release date for the coveted capsule. It is coming our way, in November 2019. More information regarding the exact release date and specifics about the collections have yet to surface. In the meantime, a set of new teasers were released, on Instagram…

 

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Une publication partagée par JJJJound (@jjjjound) le


Jean Touitou’s label has always been a pioneer when it comes to discovering the hot brands of tomorrow. Ten years ago, before it was even cool to mention Supreme along with luxury brands, Touitou had already launched a capsule collaboration with the Futura Bold Italic brand from New York.
The same goes for celebrity collaborations: A.P.C. was one of the very first brands to offer Kanye West (and even more recently, Kid Cudi) a real take at collaborating in fashion — after the Yeezy/Nike royalty debacle, that is.

 

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Hence, it comes as no surprise that an established brand like A.P.C. sees an opportunity with the emerging JJJJound. The Montreal based studio, led and created by Canadian designer Justin Saunders conveys the same type of nonchalance that’s proper to the French stamp. Similar to others of its famous collaborations, A.P.C. and JJJJound played with the infamous pin’s, that’s usually sold with the indigo pair of jeans. If you ask us, the two identities should merge pretty well. Probably one of the highlights of the year when it comes to denim…

Tawfik Akachar
Senior Writer, Paris
Tawfik is a pop culture enthusiast that has a soft spot for the study of emerging movements, casual chic fashion, and technical clothing. Although he loves different foods from all parts of the globe, he considers fried chicken to be the best dish, ever.
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