The French designer has just revealed its latest store, in the 16th Parisian arrondissement. Located rue Chaillot, the new space took over an old post office, dubbed PTT 34 by the French postal agency. The new emporium features ranges and collections for both men and women. Local and loyal fans will also notice that the new boutique is only a few steps away from the Pierre Premier de Serbie avenue store, that was recently closed.

 

 

The interior of the store has reminiscence of an end-of-20th-century-New York, with its high ceilings and industrial feel. Agnès Troublé, who is still running her own brand today, opted to keep as many details from the old post office, as she could. In fact, the 2100 square metres store breathes minimalism — which seems to compliment the brand’s identity to perfection.

 

Besides, as a nod to its incredible love story with photography and photographers, Agnès B. will be exhibiting classic 1984 photos from Bruce Weber. Shot in the Big Apple, they fit the mood pretty well — and the vintage silhouettes will remind you of the Agnès B. individual : someone that has a strong sense of sophistication, as well as an infatuation for precise cuts and durable fabrics.

 

In order to preserve the neighbourhood history, the brand asked to keep untouched, the fresco depicting St Gabriel — Godly messenger and protector of postmen, in the Bible. Indeed, the painting has been part of the building since 1946, when La Poste (the French postal agency) ordered it to Edmée Larnaudie.

 

If you aren’t in Paris to witness the opening of the new store, you can still shop Agnès B. online!

Tawfik Akachar
Senior Writer, Paris
Tawfik is a pop culture enthusiast that has a soft spot for the study of emerging movements, casual chic fashion, and technical clothing. Although he loves different foods from all parts of the globe, he considers fried chicken to be the best dish, ever.
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