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French green label Veja showcases first collaboration with Rick Owens

After making waves in a conservative market with several eco-friendly models, Veja is now announcing their biggest collaboration to date. This collaboration with American designer Rick Owens may come as a surprise to some, but the progressive and future-oriented vision of the two entities lace up nicely.

About 45%of the production process in this collection was made out of organic materials and the brand was especially careful to limit the different steps in the making of the new pairs, as each new procedures adds to the overall impact on the environment.

To make a pair of the new V-Knit, the brand uses recycled plastic from bottles and an organic leather from Brazil. The iconic ”V” stamped on the side gives the shoe its identity, whole the overall silhouette is composed of a L-FOAM sole and 3-D knit upper. The model comes in three colour ways: black, dust and butter.

“This collaboration is about endorsing Veja’s values and aligning ourselves with practices that we think are the future”, states the American designer.

French label Veja has built a name in the hexagonal and European fashion industry. The brand is known for aiming for true sustainability and elegance, without sacrificing style or comfort. Since 2005, the company has tried to stay as environment-friendly as possible, as they reveal on the company’s manifesto about the use of leather. The bespoke collaboration should please sneaker fans, as it seems to be in the same territory as adidas‘ ultra Boost line or Nike‘s new React technology.

“Since launching the VEJA project, we’ve been working our way back up the leather production chain and focusing on two major ways of improving it: traceability and chemical transparency. We know where it comes from and what’s in it”, the ‘Leather’ section on their website reads. “To sum it up 1 VEJA model out of 4 is 100% vegan. Out of the 81 models included in the 2018 collection, 20 do not contain any animal products,” an infographic specifies.

The Veja x Rick Owens model is available starting now on Veja’s website for €250.

French green label Veja showcases first collaboration with Rick Owens

Tawfik Akachar

Senior Writer, Paris

Tawfik is a pop culture enthusiast that has a soft spot for the study of emerging movements, casual chic fashion, and technical clothing. Although he loves different foods from all parts of the globe, he considers fried chicken to be the best dish, ever.