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      16 Jul 2019

      Inside Dior’s new temporary Champs-Elysées boutique

      Tawfik Akachar Senior Writer, Paris
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      Photo courtesy of Dior
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      After announcing, last month, the opening on the Champs-Elysées of a brand new pop-up space, Dior has just unveiled the said space.

      With the historic flagship from Avenue Montaigne closed for renovation, the French maison had to move out for a bit. Where better than the Champs-Elysées, to do it in style?

      Open on number 127 of Paris’ most famous avenue, the new, temporary location will serve as an experimentation space. Numerous pop-up events and animations are already announced. Collections for both Men’s and Women’s ready-to-wear collections are sold within the new space, too. The store comes just a few days after Kim Jones’s latest campaign, has flooded the web.

       

      Voir cette publication sur Instagram

       

      Une publication partagée par Dior Official (@dior) le 15 Juil. 2019 à 3 :43 PDT

      On the outside, the store, draped in its façade-long trompe l’oeil, is bringing the homage to the avenue Montaigne address to new poetic heights. “The new Dior Champs-Elysees boutique stands majestically, surprisingly reminiscent of the House’s beloved mansion at 30 Avenue Montaigne — which is evoked in a giant handmade drape covering the façade of the new store.”, the official post on Dior’s Instagram reads.

      On July 15th, the day of the official opening, Dior has released on Youtube a video tour of the 127 Champs-Elysées boutique. Have a peek below.

      Dior
      France
      Boutique
      Pop-up
      Ready-To-Wear
      Retail
      Kim Jones
      avenue des Champs Elysées
      Dior Champs-Elysées
      Tawfik Akachar Senior Writer, Paris
      Tawfik is a pop culture enthusiast that has a soft spot for the study of emerging movements, casual chic fashion, and technical clothing. Although he loves different foods from all parts of the globe, he considers fried chicken to be the best dish, ever.
      Talk to Me About:
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