After joining the LVMH Group in 2016, Rimowa really has put the emphasis on being an influential actor on the market. Through several campaigns, the German manufacturer of French allegiance has been all about targeting key traveling demographics. With these two new colourways, Marine and Scarlet, the brand presents a new range that follows a wider trend of coloured metal goods.

 

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This modern, monochromatic look will be available in three different sizes, that will accompany you all over the globe. Each of the size titles are pretty self explanatory: the Cabin model will follow you to your seat, while the two other ones will need to be put with bigger luggage. Prices are all available online.

The brand’s manufacturing quality has been proven in the past, and with these two nature inspired new colours come as a new argument for anyone that wants to travel in style.Following the success of its latest campaign, Never Still, featuring the likes of LeBron James, Kim Jones and Yuja Wang, Rimowa is apparently going for an updated, more modern identity that reflects the interconnected world of today.

Rimowa Boutique, Faubourg Saint-Honoré
Address
73 Rue du Faubourg Saint-Honoré, 75008 Paris
Website
Tawfik Akachar
Senior Writer, Paris
Tawfik is a pop culture enthusiast that has a soft spot for the study of emerging movements, casual chic fashion, and technical clothing. Although he loves different foods from all parts of the globe, he considers fried chicken to be the best dish, ever.
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