Calvin Klein is marking 50 years in the business — and it has snapped up some of the biggest names in fashion to help it celebrate.
The PVH Corp-owned fashion label is preparing to launch a limited-edition CK50 Collection that is set to roll out on their website, on October 15. The capsule collection will span womenswear, menswear and underwear, with some pieces featuring a striking monogram motif print.
The accompanying campaign, shot by the fashion photographer and director Glen Luchford, will feature a bevvy of famous faces acting out key moments and trends from the past five decades. The brand has already taken to Instagram to tease images and video clips starring the supermodel husband-and-wife duo Justin and Hailey Bieber, as well as supermodel Kendall Jenner, rapper A$AP Rocky and models Kyla Coleman and Abby Champion.
While the Biebers are seen cuddling up in their underwear (a ‘Modern Cotton All-Over Black Logo Bralette’ and ‘Modern Cotton All Over Black Logo Bikini’ for Hailey and a ‘Modern Cotton All Over Black Logo Trunk’ for Justin), Jenner is snapped in a matching ‘All Over Print Crop Top’ and ‘All Over Print Legging’, and A$AP Rocky dons an ‘All Over Logo Print Jacket’ and ‘All Over Print Slim Taper Jean’ ensemble. Troye Sivan, Liu Wen, Parker Van Noord and Rebecca Leigh Longendyke will also reportedly feature in the campaign.
Calvin Klein is well known for its star-studded campaigns: the Kardashian sisters, Millie Bobby Brown, and supermodel siblings Kaia and Presley Gerber are just some of the big names to have posed for the brand in recent years.
Credit: AFP Relaxnews