Men’s jewellery is an emerging market that is attracting loads of competition. Tiffany’s knows it, and following their upsetting results from last year, the American firm is investing into the new sector to make up for the substantial losses made in recent quarters.
Indeed, Tiffany’s is mostly worn by women, even though the brand’s customers are somewhat equitably split. The male clientele exists almost by default, there, which is something Reed Krakoff, Tiffany’s art director wants to correct. The clientele is here, Tiffany’s only needs good products to be accepted by a more and more knowledgeable masculine crowd.
Throughout the industry, this trend has been confirmed and figures are explicit. There was a 20% jump in sales for men’s jewellery, between 2013 and 2018. The numbers are even expected to inflate even more, within the next 5 years. The industry is expected to reach the $6.6B, by 2023.
The designs range from €250 to about €16000 for the most lavish styles. More information is available on Tiffany’s official website.