While the term “concept-store” is vague enough it can describe any space that offers an experience that is uncommon for the average shopper, most “real” concept-stores aren’t that easy to find. If spaces like Dover Street Market, colette, Fruition Las Vegas or RSVP Gallery are prime examples of successful concept-store ventures, most of the spaces do not actually share such hype and reputations. 

In the last few years, following colette’s retirement, the market got wider. With this phenomenon, addresses that wouldn’t have gotten the shine they deserved back when the institution was active, eventually received the spotlight they were entitled to. 

Below are Europe’s 6 inescapable concept-stores.