Amongst a certain subset of grooming savvy gents, the word ‘pomade’ sparks images of slicked back follicles a la the world of Mad Men or The Wild One.  The term refers historically to various paraffin or wax-based styling products: known for dispensing the high shine and medium hold that is integral to classic mid-century styles like the pomp or side part.

Still, in the current cultural vernacular, the term has less to do with a given style or recipe; and instead describes all manner of products which channel OG pomade’s glorious softness and pliability. Whether you’re a ‘heavy hold natural look’ kinda guy or a Type-A persona who likes his hair as sharp as his shoes, we’ve broken down five of the best pomades of 2019 to help you reach follicular enlightenment.