If you’ve been Marie Kondo-ing your way through this year of critical awakening, you’ll be well acquainted with the joys of weeding out the parts of your personal belongings that just don’t scream you anymore. What better way to align your detoxed wardrobe, then, than the luxury of a specially customised Louis Vuitton fragrance?
Like so many things in our daily routines that are already getting personalised enhancements, Louis Vuitton believes that fragrance — evocative, alluring, and thus the most important part in dressing up — should naturally be in-tune with the characteristics of its wearer too.
The French maison is of course no stranger to personalisation: from its hot-stamped initials and hand-painted letters on trunks to letter-printed accessories. Hence, it’s launched the Art of Personalisation bespoke Haute Perfumery service, led by master perfumer Jacques Cavallier Belletrud.
A well-experienced, third-generation nose, Belletrud spends most of his time at his atelier
, Les Fontaines Parfumées, located in the picturesque town of Grasse, or better yet known as the perfume capital of the world.
Under the balmy, south of France climes, he’s created many of the House’s most successful fragrances since joining eight years ago, most notably a seven-part collection — each one emblematic of the Louis Vuitton’s storied history — that christened the rebirth of the brand’s fragrance line after 70 years.
“I wanted to offer our clients the possibility of wearing a unique fragrance, made in my creative workshop,” explains Belletrud. “To me, this bespoke Haute Perfumery service represents the essence of the House, because ultra-personalisation has always been at the heart of Louis Vuitton.”
Ultra-personalisation, as Belletrud details, entails a private, in-depth conversation with the perfume master, an up-close-and-personal examination of individual likes and tastes, favourite memories, everyday lifestyles and current perfume preference and habits.
This begins the trail for the unique fragrance, and can take several months — from sourcing exceptional raw materials around the world that best suit a personality, to being calibrated down to the tiniest nuance for true made-to-measure composition. Finally, the much-anticipated formula is composed by hand at the Atelier d’Art, a new space housed in Les Fontaines Parfumées dedicated to concocting bespoke perfumes.
Like the one-of-a-kind scent that sits within, the packaging is also exclusive, arriving in an iconic Louis Vuitton monogrammed trunk that is handcrafted in the house’s historic workshop in the village of Asnières. Inside, it holds four 100ml bottles, three 200ml bottles, a 100ml travel flaçon, travel spray and 16 refills, which can be requested at any Louis Vuitton store with perfume fountains.
The carefully customised formula is forever inscribed into the archives at Les Fontaines Parfumées, lest you ever worry about running out of your signature scent.
Louis Vuitton’s Art of Personalisation bespoke Haute Perfumery service is now available starting from €60,000 (approx. HK$565,560).