Gabrielle Chanel’s dress of choice may be the LBD, but when it comes to makeup, it’s rouge all the way. The love affair for red started in 1924, when she used an intense vermillion red for her first lipstick, quickly launching its status to become the colour of choice for women everywhere to radiate courage, passion and confidence. Le Rouge, a brand new pop-up at 9 Queen’s Road Central, puts Gabrielle’s favourite hue under the spotlight, paying homage to the colour red in a multitude of art forms, textures and sensual indulgences adopted by the brand throughout the years.

Le Rouge Chanel Hong Kong

The narrative retelling of Le Rouge is split into two parts, with Part One entitled “Create,” with endless backdrops for the inevitably snap-happy guests. Fashioned as a beauty factory, this section is made up of large industrial tanks filled to the brim with an array of lipsticks, churning buttery textures and silky, luxurious polishes within an acrylic cage. Above, a machine endlessly transforms iconic Chanel N˚5 flacons into a stunning crimson ombre, an irresistible rendition for the holiday season — or any time of year really.

Le Rouge Chanel Hong Kong

Along the sides, makeup stations offer the chance for Chanel devotees to try their hand at a number of new must-haves, with products available in every nuance of red under the sun. The Rouge Allure Velvet Extreme, an intense matte lipstick, is available across six new shades, from sultry, cool winter nudes to an iconic plummy oxblood to bright reds teetering with tinges of magenta or vermillion. If you’re after a more natural, tinted finish, the Rouge Allure Liquid Powder offers vibrant shades with a powdery matte blurring effect, helpful for glam-on-the-go, even without a mirror. Six new dazzling shades are available, from bright corals to pinks and sharp reds, and one dark mauve.

Le Rouge Chanel Hong Kong

In Part Two of the pop-up, the beauty factory soon transitions into a space inspired by the timeless grandeur of world’s most sophisticated luxury hotel bars. Titled “Revel,” it’s an ode to Chanel N˚5, with motifs all tracing the geometry of the iconic bottle shape and the luscious new red hue.

Whether it’s the stylish new Chanel N˚5 edition in red, a striking new crimson manicure or the bold red lips donned by Chanel herself that takes your fancy — the Le Rouge pop-up is sure to give you endless inspiration for elevating your beauty game this season.

Le Rouge Chanel Hong Kong

The pop-up is open to the public from 18 October to 4 November from 11am–8pm daily; Register your time slot here as spaces are limited.

Le Rouge Chanel Pop-Up, Shop 6, G/F, 9 Queen’s Road Central, Hong Kong

Evelyn Lok
Managing Editor
When not trying out the latest beauty and wellness trends, Evelyn is likely enjoying a perfectly balanced negroni or exploring some of Hong Kong's best new places to eat and drink. At Lifestyle Asia she covers everything from the biggest events in town to interviews with Hong Kong specialists, with topics spanning art, food and drink, health, tech, and travel.