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Obsess over NARS’ first ever Orgasm blush pop-up store

This weekend, Hong Kong makeup addicts will be flushing pink from excitement with the first pop-up store dedicated to NARS’ revolutionary Orgasm blush — an item so popular that apparently two Orgasm blushes are sold every minute in America. With the launch of a brand new Orgasm Collection on the 1st of June in stores, the pop-up venue, running from 26-29 May, will give everyone a first look at the brand new pack.

We got to check out a preview of the pop-up shop, which is a summery, millennial pink and Orgasm peach wonderland with a number of offerings apart from just the makeup. Guests can take part in interactive games, get to try the new collection through one-on-one makeup consultations, sample a few pink-themed desserts and snacks from the dreamy “Orgasm Café,” and check out a display of NARS’ cult classics and all of the brand’s signature pieces.

François Nars first created the Orgasm shade in 1999, saying that a woman is at her most beautiful mid-orgasm, with naturally flushed cheeks. The NARS shade still remains as popular as ever, thanks to its universally flattering peachy pink shade with light golden shimmer — and of course, its scandalous moniker. For the new collection, the Orgasm Blush (HK$310) gets a new limited edition packaging for this summer’s release. The top of the case features the Orgasm pink lettering overlapping the brand name, while inside, printed on the mirror is a fun printed detail “#whatmakesyoublush.”

Best used before applying the silky powder blush or even used alone, the brand new Orgasm Liquid Blush (HK$310) is a glass bottle of potent pink liquid that dries to powder for a beautifully malleable and sheer shade. You can use it as a blush primer to make sure your blush stays put in the balmy Hong Kong heat, or use as is for a natural, healthy-looking flush.

Finally, the Orgasm Lipstick (HK$250) is the icing to the cake: a sheer pink creamy formula with microglitter that won’t get stuck in the lines or crevices of your lips — it’s a very natural and flattering pout for any skin colour. Mix it with the Orgasm lipgloss from the existing collection for a bit more dimension and shine to your lips. Blending it with the lipstick will also prevent the gloss from feeling too sticky — a good tip for ladies with long hair if you’re planning to go anywhere windy.

Paired with a matte brown bronzer, a healthy tan and nicely accentuated brows, the overall look is healthy, subtle, feminine and flirty all at the same time. We expect the Orgasm Collection to form the staple look of the summer.

NARS Orgasm Pop-up Store, G/F, 20 Queen’s Road Central, Central, Hong Kong

Obsess over NARS’ first ever Orgasm blush pop-up store

Evelyn Lok

Managing Editor

When not trying out the latest beauty and wellness trends, Evelyn is likely enjoying a perfectly balanced negroni or exploring some of Hong Kong's best new places to eat and drink. At Lifestyle Asia she covers everything from the biggest events in town to interviews with Hong Kong specialists, with topics spanning art, food and drink, health, tech, and travel.


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