Here’s how your makeup and face mask can practice social distancing.

The ‘New Normal‘ may be an overused term right now, but it is as real as it gets. Whilst we are all adjusting to our work routines, we also need to start tweaking our beauty and makeup routines accordingly. Some of you may be contemplating what even is the point of even wearing makeup when half your face is hidden under that mask. Think of it this way: Dressing up while working from home (or running to the supermarket) and applying some makeup can give a sense of normalcy during these uncertain times.

Whilst wearing a face mask is essential to help maintain social distancing and flatten the curve, there are certain downfalls of having to wear one round-the-clock. Given that we live in a tropical climate, we can’t escape the sweat and heat. Fearing that your makeup can leave a stain on your mask is a real thing: Yes, when your favourite foundation and powder rubs off on the inner surface of your mask — wasting product, dollars and your morning effort. To combat this, we’ve rounded up six best tried-and-tested, transfer-proof foundations you can get in Hong Kong to glam up and keep that stain away from your face mask.

(Header Image credit: Estee Lauder/Facebook)

This story was first published on Lifestyle Asia Bangkok.

1
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

When it comes to the ultimate photo filter in foundation form, we can’t leave out Fenty. Flaunting 50 boundary-breaking range of shades, this foundation is a soft matte long wear foundation that blesses us from medium to full coverage. Simply apply one to two pumps of Fenty Beauty’s Pro Filt’r Soft Matte Longwear Foundation and use a brush to apply on your face. Or, try Rihanna’s method for the ultimate pore coverage by pressing your brush into the skin and rolling it off. Its oil-free formula is curated with climate-adaptive technology that makes it humidity resistant and sweat-proof, so you can say bye to all your enlarged pores. The extremely lightweight foundation becomes completely undetectable on your skin, leaving a soft matte finish that’s just right for this weather — not too shiny and not too matte.

HK$298 from Sephora

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2
Hourglass Vanish Seamless Finish Liquid Foundation

Acclaimed for its cruelty-free formulas and premium stylings, Hourglass has been one of our go-to brands when it comes to high tech innovations in makeup. This highly-concentrated liquid foundation doesn’t just offer full coverage in just half a pump, but also doesn’t require a primer to stay put all day. Blending in flawlessly with a soft-focus finish, it almost looks like a filter. Best yet, it has everything you’ve been looking in a summer foundation, as it is water-, transfer- and sweat-proof.

HK$500 from Lane Crawford

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3
Estee Lauder Double Wear Stay In Place Makeup SPF10/PA++

We say old is gold for a reason. The established global cosmetic brand has been loved by many over the years and this one is the brand’s true iconic beauty. Estee Lauder’s Double Wear Stay In Place Makeup is a lightweight, oil-free, and natural-looking foundation that delivers 15-hour staying power. It promises to leave your makeup as fresh as when you first applied it. Simply pick your shade according to your skin tone, and treat your skin with this baby.

HK$380 from Lane Crawford

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4
Too Faced Born This Way

Despite the parodies, #IWokeUpLikeThis still remains a trending hashtag simply because going natural is what makeup is now all about. This oil-free foundation masters that aptly ‘born this way’ look by diffusing the line between makeup and skin with ease. The naturally silky, flawless finish offers undetectable coverage and helps to give a more youthful appearance. Because it is infused with coconut water, it aids in delicately renewing the skin’s moisture level so your skin remains healthy too. For dry skin types, this just might be your new favourite.

HK$305 from Sephora

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5
Beauty Blender Bounce Liquid Whip Long Wear Foundation

Beauty Blender has long been a must-have application tool in any makeup junkie’s collection, and the brand’s foundation is yet another gem. Pair its namesake sponge with the recently launched weightless liquid foundation, which boasts a velveteen-matte finish and promises to stay for up to 24 hours. Its high-speed HyperWhip process gives the liquid foundation a light-as-air texture and has a great blending ability. No matter how many layers you apply, it won’t look cakey and rather will give a soothing, bright radiance instead.

HK$350 from Sephora

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6
Laura Mercier Flawless Fusion Ultra-Longwear Foundation

This one seals the deal as a foundation that won’t disappoint. Popular for its much-hyped setting powder, we couldn’t end our list without the skincare brand’s bestselling Flawless Fusion Ultra-Longwear Foundation. This high performance foundation is transfer-resistant and stays true to its colour just like its namesake. The brand’s skin-fusion technology gives an ultimate long wearing solution, yet letting your skin breathe easily with full coverage for up to a solid 15 hours.

HK$315 from Harvey Nichols

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