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Victoria Beckham’s namesake beauty brand to launch in Fall 2019

Victoria Beckham has become a fashion tour de force in her own right with her eponymous label, producing collections that show regularly at fashion week and are adorned on celebrities that range from Sophie Turner to Priyanka Chopra. As an extension of her brand, Beckham teased in February that she will move into beauty. While word has been hush since, she recently took to Instagram to declare that Victoria Beckham Beauty might arrive sooner than believed.


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Another day on set shooting for #VictoriaBeckhamBeauty, launching this fall!! Link in bio to be the first to know. #notperfect #setlife

A post shared by Victoria Beckham (@victoriabeckham) on

It is slated to launch during the Fall 2019 season, sold entirely online via the Victoria Beckham website. She promises that the range will be entirely focused on clean and all-natural raw ingredients as well as cruelty-free. The products will also cater to a wide array of skin tones, fitting right in with a market that demands inclusivity from beauty.

“I want to take care of women inside and out.”
Victoria Beckham on the motivation behind starting her own beauty line

“I want to take care of women inside and out, providing them with the must-have items in makeup, skincare, fragrance and wellness that I feel I need in my own life,” said Beckham when she announced her brand, hinting that Victoria Beckham Beauty will be so much more than makeup, and instead encompass the full spectrum of cosmetic products.

The celebrity fashion designer also beckons fans to sign up for her newsletter to receive exclusive updates prior to the launch. Now, we wait.

Beatrice Bowers
Features Editor
Beatrice Bowers writes about beauty, drinks, and other nice things. When not bound to her keyboard, she moonlights as a Niffler for novels and can be found en route to bankruptcy at your nearest bookstore. Don't tell her boss.