Hot on the heels of an exclusive Farfetch collaboration to drop the latest summer items for her Fenty fashion brand; a thriving Savage by Fenty inclusive lingerie line; plus the continued success of her makeup line Fenty Beauty; Rihanna is about to serve us some flawless skin solutions, courtesy of new brand Fenty Skin — set to launch on 31 July.
Teased on Instagram, the only details we have confirmed are a 31 July 2020 launch date, and a link to sign up for early access (fentyskin.com, get on it). The brand trailer sees Rihanna bare-faced, washing her skin with a cream cleanser, and applying a handful of other products to her face — one a serum, and one a gel-like liquid. Anything where newness meets Rihanna is a cause for excitement. Branded as the “New Culture of Skincare,” which looks to entail further gender and skintone inclusivity as seen from her launch trailer — starring the likes of A$AP Rocky and Lil Nas, no less.
Savvy internet folks have done the due diligence to check out trademark applications under the brand, pulling through product names like Buff Ryder, Fat Water, Flash Nap, Hydra Vizor, and Instant Reset. We can only guess at what they mean, but from glimpses of its campaign trailer, it looks like the collection will debut with a face wash, a serum, possibly a moisturiser, a toning water and a sunscreen.
Fenty Skin will also potentially include body care products as per its trademark filing, but that is for the future to tell. Now, we anticipate 31 July.
(Header image credit: Fenty Beauty)
This article was first published on Lifestyle Asia Singapore.