Feeling a little hungry, a little nostalgic with this new release.
We’ve seen plenty of beauty and food brands work together over the years, with high-profile launches including Etude House x Hershey’s, The Face Shop x Coca Cola and even Fenty Beauty x HEYTEA. SK-II’s new Chinese New Year release, though, may just be the best collab yet, especially for us Hongkongers.
To celebrate the Year of the Rabbit, the beauty giant’s cult-favourite PITERA Facial Treatment Essence has been given a new, time-limited look featuring the iconic White Rabbit. Tapping into our childhood nostalgia, the facial essence dons an all-white exterior, replicating the coat of a white rabbit, and is patterned with the candy brand’s recognisable red and blue shades.
To accompany the special-edition bottle, SK-II has prepared matching red lai see packets covered in White Rabbit graphics. Get your hands on them with each purchase of the PITERA Facial Treatment Essence x White Rabbit product at selected stores in Hong Kong.
Keep an eye on SK-II’s website and Instagram for any updates.
Charmaine Ng
Editor
Charmaine enjoys eating steamed broccoli and knocking back cups of spearmint tea, all in the name of health. Covering art, beauty and music :)
