Thanks to an exclusive partnership between K11 Musea and LA’s MOCA, art lovers in the Asia Pacific are now able to get a hold of these artist-designed face masks.
With (most of) the world embracing face coverings as an imperative accessory in our ongoing battle against CoViD-19, many brands have also been rolling out their own versions of masks, all in a bid to add a spark of style to our everyday life and — more importantly — motivate responsible mask-wearing.
Other than fashion labels making their own designs, the Museum of Contemporary Art (MOCA) in Los Angeles is also joining in on the action. The museum has just released a series of limited-edition masks, designed by nine globally celebrated artists and designers including Virgil Abloh, Mark Grotjahn, Alex Israel, Barbara Kruger, Yoko Ono, Catherine Opie, Pipilotti Rist, Hank Willis Thomas, and The Andy Warhol Foundation for the Visual Arts.
These creations — all crafted in Los Angeles using different materials depending on the design — are a reflection of the museum’s commitment to making art accessible and encourage contemporary expression. The masks are each made up of two layers of fabric, with an internal pocket with open sides for filter insertion.
Some of these designs include a colourful floral mask by Andy Warhol that echoes the same artwork in MOCA’s permanent collection; Virgil Abloh’s signature quoted text that reads “Still Speaks Loudly;” as well as Hank Willis Thomas’ iteration resembling designs of a first-aid kit, with words that say “Life, Handle with Care.”
In an exclusive partnership with MOCA, K11 Musea is bringing these artistic creations to the Asia Pacific. All nine versions — including an exclusive sunset palette design by Alex Israel — are available for pre-order at the luxury mall’s e-shop starting today, at the price of HK$320 each.
“Wearing a mask communicates that you’re mindful of protecting others, your community, and yourself. I am so grateful to the artists participating in the #MOCAmasks initiative,” shares MOCA Director Klaus Biesenbach. “Being a responsible and caring citizen amongst citizens just became even more beautiful because of these artists’ contributions! MOCA is thrilled to partner with K11 on this project and thrilled to make these masks available to mindful and caring art lovers in Asia.”
Wish to see these masks in person before making the decision? You’ll find the entire series currently showcased at the Gold Ball on the second floor of K11 Musea.